What buyers crave: How to find coveted listings in your market
What makes a house really stand out? Curb appeal is one part of the formula, but there are other factors that come into play. Learn about finding and selling desirable homes — and how to make listings more attractive to buyers
by Imran Tariq Apr 7
More than half of agents don't bother staging homes for sale
Just over half of listing agents say in a NAR survey that they believe staging boosts how much buyers will offer, but about the same share don't stage. Is reality TV to blame for unrealistic expectations?
Trying to find your niche? 5 tips for working with seniors
Connecting with seniors and their loved ones — and taking the time to understand their challenges fully — is essential to successful outcomes, according to the industry’s best SRES professionals
California's Red Oak Realty launches home improvement service
Enhance will do up to $40,000 worth of staging and repairs to a home before it hits the market. Sellers don't pay for the work until the sale closes
by Jim Dalrymple II Feb 18
Meet the star dancers now selling new developments
Corcoran Sunshine's Crista Villella and Danika Dorsey discuss how their professional dance careers have helped them become better, more creative sales agents
Inman Handbook on digital home showings
With the evolution of real estate upon us, the Inman Handbook on digital showings is here to help you make sense of this still-evolving, but here-to-stay, property marketing strategy
by Craig C. Rowe Feb 15
Knock expands to Colorado Springs and Tuscon, now in 17 cities
Now available in 17 markets across the country, Home Swap helps sellers sell before they buy and move without worrying about showings, vendors and other traditional hassles of having a home on the market.
by Craig C. Rowe Feb 11
New year, new look: How to revamp spaces for a fresh start in 2021
Follow these 10 tips to revamp and declutter your interiors — and your listings — to maximize and lighten up spaces
by Antoinette Fargo Jan 14
Tobias Barrios is bringing art and real estate together to draw out the energy and love in his listings
Tobias Barrios studied art for years as a child in Venezuela, but now as a Coldwell Banker agent in Miami, he's seamlessly incorporating it into his real estate career
by Lillian Dickerson Jan 11
In a red-hot seller's market, is staging even worth it?
Opinion
The next time you encounter sellers who don't know if they should stage their property, sell it vacant or furnished, or do additional work, here's what to do
by Bernice Ross Jan 6
5 ways to deck the halls — while keeping the home market-ready
Although sellers may not be able to deck the halls the way they have before, they can still add plenty of holiday cheer. The key? Keeping it tidy enough for buyers to see the home's best features
by Antoinette Fargo Dec 5
5 simple ways to stage your listing for the holidays
From handmade trinkets to gold Christmas trees, here are 5 holiday design trends that will dazzle potential buyers in-person and online
by Marian McPherson Dec 2
How to make staging possible — regardless of budget
Although most agree that staging works, hiring a professional stager is not always an option. Here are 6 levels of staging that'll make it possible in every level of home
by Carl Medford Dec 1
ONE Sotheby's International Realty launches ELEVATE for renovation services
South Florida luxury homesellers can use ELEVATE to plan and execute upgrades before entering the open market. The geographically limited service will compete with similar offerings from KW Offers and Compass
by Craig C. Rowe Nov 18
10 simple upgrades that can transform an outdated home
Opinion
As potential buyers are having to make lightning-quick decisions based on limited visits or online marketing materials alone, these fixes are no-brainers that buyers will love
by Nicole Solari Nov 15
Inman Handbook on luxury marketing
What do top luxury agents know about marketing — both themselves and their properties — that can help you move to the next professional level?
Inman Handbook on staging luxury listings
Learn from the experts how to ensure that the luxury property you're showing is ready for the scrutiny of those discerning high-net-worth buyers
How to help clients play their cards right in today's market
With the current low-inventory market and the overall uncertainty, an agent's job has never been more important. Here's how to guide buyers and sellers while keeping their stress levels low
by Jim Manikas Oct 24
Inman Handbook for reaching consumers on realtor.com
Want to optimize your profile on this real estate portal? Find out what to include and how to stand out on realtor.com’s platform
First-time sellers? Set their expectations with these 7 truths
Opinion
How buyers find their new home has changed dramatically, and maybe even permanently, this year. Remember that what’s normal for us now is all new to sellers — especially the first-timers
by Nicole Solari Sep 27
How to help sellers achieve 'sky-high ROI'
Achieving 'sky-high ROI' isn’t about spending thousands of dollars on massive home improvements before you sell. Here are 3 low- to no-cost actions that net sellers a lot more on their home sales
by Kris Lindahl Sep 23
Not good at arranging throw pillows? Good thing there's Stagerie
Opinion
A web app developed by a Des Moines agent gives those who aren't good at staging — or those who don't like having that conversation with their clients — a way to offer advice without coming across as pushy
by Craig C. Rowe Aug 21
Are we witnessing the end of professional real estate photography?
Opinion
With full-service, overnight editors, apps, creative middlemen and the rise of smartphone camera capabilities, have professional photographers lost their hold on your listings?
by Craig C. Rowe Aug 11
Planitar partners with Floorplanner and adds powerful multiparty home tours
The Canadian real estate software company's new partnership with Floorplanner and its fast, browser-based virtual showing feature adds significant horsepower to its proptech stable
by Craig C. Rowe Aug 10
Amid acquisition dustup, CoreLogic releases visual marketing services portal HomeVisit
Tested by the Rhode Island Association of Realtors & State-Wide MLS, the new portal will allow agents to streamline ordering of multiple marketing services
by Craig C. Rowe Jul 23
Say hello to BoxBrownie's 3D tours of virtual homes
The image marketing technology company from Down Under has combined interior rendering with the market's desire for 3D tours
by Craig C. Rowe Jul 13
Compass Lens to help agents envision, value major renovations
The tech-leaning brokerage announced today the launch of a computer vision-based tool that searches and categorizes room renovations to help agents price homes
by Craig C. Rowe Jul 8
You've got 7 seconds to sell — here's how to maximize your listing
Even with COVID-19 restrictions, buyers still want to visit homes in person. They are, however, using online pictures, marketing and 3D tours to dramatically shortlist the homes they will actually visit. Here's how to make your listing stand out
by Carl Medford Jun 7
10 common staging mistakes that could hurt your listing
Staging can make your life — and your sellers' and buyers' experiences — infinitely more rewarding, if you approach it right
by Nicole Solari May 30
Home staging can be done virtually — here's how
Opinion
Just because in-person interactions are limited doesn't mean that agents can't help clients take advantage of services like staging. This is how homeowners can complete the process virtually, step by step
by Jennie Norris May 25