Not good at arranging throw pillows? Good thing there's Stagerie
Opinion
A web app developed by a Des Moines agent gives those who aren't good at staging — or those who don't like having that conversation with their clients — a way to offer advice without coming across as pushy
by Craig C. Rowe Aug 21
Are we witnessing the end of professional real estate photography?
Opinion
With full-service, overnight editors, apps, creative middlemen and the rise of smartphone camera capabilities, have professional photographers lost their hold on your listings?
by Craig C. Rowe Aug 11
Planitar partners with Floorplanner and adds powerful multiparty home tours
The Canadian real estate software company's new partnership with Floorplanner and its fast, browser-based virtual showing feature adds significant horsepower to its proptech stable
by Craig C. Rowe Aug 10
Amid acquisition dustup, CoreLogic releases visual marketing services portal HomeVisit
Tested by the Rhode Island Association of Realtors & State-Wide MLS, the new portal will allow agents to streamline ordering of multiple marketing services
by Craig C. Rowe Jul 23
Say hello to BoxBrownie's 3D tours of virtual homes
The image marketing technology company from Down Under has combined interior rendering with the market's desire for 3D tours
by Craig C. Rowe Jul 13
Compass Lens to help agents envision, value major renovations
The tech-leaning brokerage announced today the launch of a computer vision-based tool that searches and categorizes room renovations to help agents price homes
by Craig C. Rowe Jul 8
You've got 7 seconds to sell — here's how to maximize your listing
Even with COVID-19 restrictions, buyers still want to visit homes in person. They are, however, using online pictures, marketing and 3D tours to dramatically shortlist the homes they will actually visit. Here's how to make your listing stand out
by Carl Medford Jun 7
10 common staging mistakes that could hurt your listing
Staging can make your life — and your sellers' and buyers' experiences — infinitely more rewarding, if you approach it right
by Nicole Solari May 30
Home staging can be done virtually — here's how
Opinion
Just because in-person interactions are limited doesn't mean that agents can't help clients take advantage of services like staging. This is how homeowners can complete the process virtually, step by step
by Jennie Norris May 25
8 tips for virtually prepping a home for sale
Today, a lot of buyers are making decisions from afar, and sellers need to step up their game when it comes to prepping their homes for sale. How can agents help virtually?
by Cara Ameer May 10
True or false? TruPlace has what agents need to market homes during a pandemic
Opinion
With a number of photography and virtual showing experiences, TruPlace is showing it can compete with the top of the market. It only needs to enter more markets to gain a strong hold in the industry
by Craig C. Rowe Apr 24
BoxBrownie releases native 360-degree tour platform
Award-winning image editing and marketing company has grown rapidly by editing others' work. Its new immersive tour product can be created with minimal imagery using affordable cameras and published in 24 hours
by Craig C. Rowe Apr 8