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Breakthrough Consumer Experiences

Bernice Ross
CEO
RealEstateCoach.com
Twitter:@bross

Nationally syndicated columnist, author, trainer, and speaker, Bernice Ross couples her expertise as a Master Certified Coach with 30 years of real estate sales experience. From 1993 to 1997, she served as Executive Director of Training for the 4,000 agent Prudential Jon Douglas Company. With over 400 published articles to her credit, Inman News called Bernice “America’s top real estate coach.” She is the author of “Waging War on Real Estate’s Discounters” plus her latest new book, “Real Estate Dough: Your Recipe for Real Estate Success.” Bernice is also the creator of an exciting new real estate negotiation game called “Real Estate Dough Negotiation.” Visit Bernice’s Luxury Real Estate Blog at www.LuxuryClues.com.

Articles

Gavel image via Shutterstock. Special assessments and defect disclosures spark real estate lawsuits: Newbie agent caught in the crossfire

Special assessments and defect disclosures spark real estate lawsuits: Newbie agent caught in the crossfire

Have you ever been caught in the crossfire of litigation? When I first started in the business I had a run of bad luck that I wouldn’t wish on anyone. If you have ever wondered why being paranoid about doing things right matters is a smart move, read on …

By Bernice Ross | Monday, April 14, 2014
Thumbnail Build a referral-based real estate business across borders

Build a referral-based real estate business across borders

Real estate professionals who have set their sights set on building a referral-based business should look beyond their own hometown — way beyond.

That’s according to Tina Mak, the founding president of the Vancouver chapter of the Asian Real Estate Association of America (AREAA). whose clients hail from around the world.

By Andrea V. Brambila | Friday, December 28, 2012
All-cash offer sends Bernice packing

All-cash offer sends Bernice packing

My husband and I are in the midst of building a new house. We recently listed our current home for sale. While I normally write about the business from the agent or brokerage perspective, today I’m going to put my seller’s hat on and share some important lessons learned.

Hire the most competent agent (hint: it’s definitely not you!)

By Bernice Ross | Friday, March 23, 2007
Wired differently image via Shutterstock. Listing specialists and buyer’s agents are not created equal

Listing specialists and buyer’s agents are not created equal

Mike Ferry, the father of real estate coaching and one of the industry’s most iconic educators and trainers, set my head spinning with his August 2014 report to his LinkedIn group. In the report, Ferry argues that new agents should declare whether they want to work with buyers or sellers, since most agents lack the total package of skills to adequately represent both …

By Bernice Ross | 9 hours ago
Mobile experience image via Shutterstock. Mobile apps get personal to build stronger client relationships

Mobile apps get personal to build stronger client relationships

The days of massively long emails, forced registration to access the MLS and missed voice mails are rapidly fading away. New tools are making communication simpler and more personalized than ever before, provided you know what to do …

By Bernice Ross | Monday, September 15, 2014