Breakthrough Consumer Experiences
Nationally syndicated columnist, author, trainer, and speaker, Bernice Ross couples her expertise as a Master Certified Coach with 30 years of real estate sales experience. From 1993 to 1997, she served as Executive Director of Training for the 4,000 agent Prudential Jon Douglas Company. With over 400 published articles to her credit, Inman News called Bernice “America’s top real estate coach.” She is the author of “Waging War on Real Estate’s Discounters” plus her latest new book, “Real Estate Dough: Your Recipe for Real Estate Success.” Bernice is also the creator of an exciting new real estate negotiation game called “Real Estate Dough Negotiation.” Visit Bernice’s Luxury Real Estate Blog at www.LuxuryClues.com.
Special assessments and defect disclosures spark real estate lawsuits: Newbie agent caught in the crossfire
Have you ever been caught in the crossfire of litigation? When I first started in the business I had a run of bad luck that I wouldn’t wish on anyone. If you have ever wondered why being paranoid about doing things right matters is a smart move, read on ...
Build a referral-based real estate business across borders
Real estate professionals who have set their sights set on building a referral-based business should look beyond their own hometown -- way beyond.
That's according to Tina Mak, the founding president of the Vancouver chapter of the Asian Real Estate Association of America (AREAA). whose clients hail from around the world.
All-cash offer sends Bernice packing
My husband and I are in the midst of building a new house. We recently listed our current home for sale. While I normally write about the business from the agent or brokerage perspective, today I'm going to put my seller's hat on and share some important lessons learned.
Hire the most competent agent (hint: it's definitely not you!)
Matt Beall, principal broker at Hawaii Life, shares 10 things real estate can learn from surfing
In surfing, there are many times you won’t have your board. Realtors spend so much time obsessing over their tools they often forget that they still need to know how to “swim” (do the deal) independently of their tools ...
Make it your business to track your Zulia ad spend and discover how your clients found you
Everyone is buzzing about Zillow’s acquisition of Trulia and what it means for investors, MLS, brokers and agents. The real issue for agents, however, is whether an ad spend on Zulia is the best place to spend your online marketing dollars ...