Breakthrough Consumer Experiences
Nationally syndicated columnist, author, trainer, and speaker, Bernice Ross couples her expertise as a Master Certified Coach with 30 years of real estate sales experience. From 1993 to 1997, she served as Executive Director of Training for the 4,000 agent Prudential Jon Douglas Company. With over 400 published articles to her credit, Inman News called Bernice “America’s top real estate coach.” She is the author of “Waging War on Real Estate’s Discounters” plus her latest new book, “Real Estate Dough: Your Recipe for Real Estate Success.” Bernice is also the creator of an exciting new real estate negotiation game called “Real Estate Dough Negotiation.” Visit Bernice’s Luxury Real Estate Blog at www.LuxuryClues.com.
Special assessments and defect disclosures spark real estate lawsuits: Newbie agent caught in the crossfire
Have you ever been caught in the crossfire of litigation? When I first started in the business I had a run of bad luck that I wouldn’t wish on anyone. If you have ever wondered why being paranoid about doing things right matters is a smart move, read on …
Build a referral-based real estate business across borders
Real estate professionals who have set their sights set on building a referral-based business should look beyond their own hometown — way beyond.
That’s according to Tina Mak, the founding president of the Vancouver chapter of the Asian Real Estate Association of America (AREAA). whose clients hail from around the world.
All-cash offer sends Bernice packing
My husband and I are in the midst of building a new house. We recently listed our current home for sale. While I normally write about the business from the agent or brokerage perspective, today I’m going to put my seller’s hat on and share some important lessons learned.
Hire the most competent agent (hint: it’s definitely not you!)
Pardon me, but do you speak digital?
Speaking “digital” requires a whole new way of thinking about how you market both your listings and your business. Wordy descriptions have given way to quality photos and videos, texts, and tweets. Have you made the shift …
Wanna effectively serve Generation Next homebuyers? Learn to speak ‘digital’
The median age of Realtors is 57, whereas the median age of first-time buyers is 34. If you want to effectively serve “next-gen” buyers and sellers, it’s imperative that you learn to speak “digital.” …