SF  Jul 16-18, 2014 Register Now

Breakthrough Consumer Experiences

Bernice Ross
CEO
RealEstateCoach.com
Twitter:@bross

Nationally syndicated columnist, author, trainer, and speaker, Bernice Ross couples her expertise as a Master Certified Coach with 30 years of real estate sales experience. From 1993 to 1997, she served as Executive Director of Training for the 4,000 agent Prudential Jon Douglas Company. With over 400 published articles to her credit, Inman News called Bernice “America’s top real estate coach.” She is the author of “Waging War on Real Estate’s Discounters” plus her latest new book, “Real Estate Dough: Your Recipe for Real Estate Success.” Bernice is also the creator of an exciting new real estate negotiation game called “Real Estate Dough Negotiation.” Visit Bernice’s Luxury Real Estate Blog at www.LuxuryClues.com.

Articles

Gavel image via Shutterstock. Special assessments and defect disclosures spark real estate lawsuits: Newbie agent caught in the crossfire

Special assessments and defect disclosures spark real estate lawsuits: Newbie agent caught in the crossfire

Have you ever been caught in the crossfire of litigation? When I first started in the business I had a run of bad luck that I wouldn’t wish on anyone. If you have ever wondered why being paranoid about doing things right matters is a smart move, read on …

By Bernice Ross | Monday, April 14, 2014
Thumbnail Build a referral-based real estate business across borders

Build a referral-based real estate business across borders

Real estate professionals who have set their sights set on building a referral-based business should look beyond their own hometown — way beyond.

That’s according to Tina Mak, the founding president of the Vancouver chapter of the Asian Real Estate Association of America (AREAA). whose clients hail from around the world.

By Andrea V. Brambila | Friday, December 28, 2012
All-cash offer sends Bernice packing

All-cash offer sends Bernice packing

My husband and I are in the midst of building a new house. We recently listed our current home for sale. While I normally write about the business from the agent or brokerage perspective, today I’m going to put my seller’s hat on and share some important lessons learned.

Hire the most competent agent (hint: it’s definitely not you!)

By Bernice Ross | Friday, March 23, 2007
Agents break for lunch at the William Randolph Hearst estate in Beverly Hills during Luxury Connect. Photo: Linda "Freddi" Fredrickson. Ultra high net worth individuals want to work with real estate agents of their own caliber

Ultra high net worth individuals want to work with real estate agents of their own caliber

BEVERLY HILLS, Calif. — America’s leading luxury real estate agents recently gathered at the former William Randolph Hearst estate in Beverly Hills for Inman’s first-ever Luxury Connect. Ariana Huffington keynoted while the stellar speaker
By Bernice Ross | Monday, October 27, 2014
Lead image via Shutterstock. The most important statistic to consider when paying for leads

The most important statistic to consider when paying for leads

Have you tried paying for online leads and given up in dismay due to the time and effort required? This high-stakes game is not for the weak of heart, and it’s certainly not for the weak of pocketbook. …

By Bernice Ross | Monday, October 27, 2014