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Breakthrough Consumer Experiences

Bernice Ross
CEO
RealEstateCoach.com
Twitter:@bross

Nationally syndicated columnist, author, trainer, and speaker, Bernice Ross couples her expertise as a Master Certified Coach with 30 years of real estate sales experience. From 1993 to 1997, she served as Executive Director of Training for the 4,000 agent Prudential Jon Douglas Company. With over 400 published articles to her credit, Inman News called Bernice “America’s top real estate coach.” She is the author of “Waging War on Real Estate’s Discounters” plus her latest new book, “Real Estate Dough: Your Recipe for Real Estate Success.” Bernice is also the creator of an exciting new real estate negotiation game called “Real Estate Dough Negotiation.” Visit Bernice’s Luxury Real Estate Blog at www.LuxuryClues.com.

Articles

Gavel image via Shutterstock. Special assessments and defect disclosures spark real estate lawsuits: Newbie agent caught in the crossfire

Special assessments and defect disclosures spark real estate lawsuits: Newbie agent caught in the crossfire

Have you ever been caught in the crossfire of litigation? When I first started in the business I had a run of bad luck that I wouldn’t wish on anyone. If you have ever wondered why being paranoid about doing things right matters is a smart move, read on …

By Bernice Ross | Monday, April 14, 2014
Thumbnail Build a referral-based real estate business across borders

Build a referral-based real estate business across borders

Real estate professionals who have set their sights set on building a referral-based business should look beyond their own hometown — way beyond.

That’s according to Tina Mak, the founding president of the Vancouver chapter of the Asian Real Estate Association of America (AREAA). whose clients hail from around the world.

By Andrea V. Brambila | Friday, December 28, 2012
All-cash offer sends Bernice packing

All-cash offer sends Bernice packing

My husband and I are in the midst of building a new house. We recently listed our current home for sale. While I normally write about the business from the agent or brokerage perspective, today I’m going to put my seller’s hat on and share some important lessons learned.

Hire the most competent agent (hint: it’s definitely not you!)

By Bernice Ross | Friday, March 23, 2007
millennialhomebuyers_select 2015 to be a watershed year for millennial homeownership

2015 to be a watershed year for millennial homeownership

Realtor.com Chief Economist Jonathan Smoke shared some surprising new research about Gen Y at the recent National Association of Realtors conference: 2015 will probably be a watershed year — in fact, in may be the year when “Gen Rent” becomes “Gen Own.” Given the abysmal drop in first-time buyer sales from 50 percent in 2010 (when the First Time Buyer Tax Credit was still in effect) to only 33 percent in 2014, it may seem unlikely that 2015 will see a major increase in first-time buyer activity …

By Bernice Ross | Wednesday, November 19, 2014
Leads image via Shutterstock. Tech tools that sift and sort your leads pay off

Tech tools that sift and sort your leads pay off

Everyone says that agents should focus on lead generation. The real issue for most agents is not how many leads they generate but how many they totally ignore …

By Bernice Ross | Monday, November 10, 2014

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