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Breakthrough Consumer Experiences

Bernice Ross

Nationally syndicated columnist, author, trainer, and speaker, Bernice Ross couples her expertise as a Master Certified Coach with 30 years of real estate sales experience. From 1993 to 1997, she served as Executive Director of Training for the 4,000 agent Prudential Jon Douglas Company. With over 400 published articles to her credit, Inman News called Bernice “America’s top real estate coach.” She is the author of “Waging War on Real Estate’s Discounters” plus her latest new book, “Real Estate Dough: Your Recipe for Real Estate Success.” Bernice is also the creator of an exciting new real estate negotiation game called “Real Estate Dough Negotiation.” Visit Bernice’s Luxury Real Estate Blog at www.LuxuryClues.com.


2015 Outlook Bernice Ross: ‘The secret is serving others and being grateful for what you have’

Bernice Ross: ‘The secret is serving others and being grateful for what you have’

Real estate coach Bernice Ross explains how she’s achieved scalability in coaching and why production and attraction are the two most profound lessons she shares with her clients …

By Inman | Friday, January 9, 2015
Gavel image via Shutterstock. Special assessments and defect disclosures spark real estate lawsuits: Newbie agent caught in the crossfire

Special assessments and defect disclosures spark real estate lawsuits: Newbie agent caught in the crossfire

Have you ever been caught in the crossfire of litigation? When I first started in the business I had a run of bad luck that I wouldn’t wish on anyone. If you have ever wondered why being paranoid about doing things right matters is a smart move, read on …

By Bernice Ross | Monday, April 14, 2014
Thumbnail Build a referral-based real estate business across borders

Build a referral-based real estate business across borders

Real estate professionals who have set their sights set on building a referral-based business should look beyond their own hometown — way beyond.

That’s according to Tina Mak, the founding president of the Vancouver chapter of the Asian Real Estate Association of America (AREAA). whose clients hail from around the world.

By Andrea V. Brambila | Friday, December 28, 2012
All-cash offer sends Bernice packing

All-cash offer sends Bernice packing

My husband and I are in the midst of building a new house. We recently listed our current home for sale. While I normally write about the business from the agent or brokerage perspective, today I’m going to put my seller’s hat on and share some important lessons learned.

Hire the most competent agent (hint: it’s definitely not you!)

By Bernice Ross | Friday, March 23, 2007
Africa Studio / Shutterstock.com What is your body language giving away?

What is your body language giving away?

Neuroscience research has demonstrated that a smile gives your brain as much pleasure as 2,000 bars of chocolate or receiving $25,000. If you want to be more effective at building trust and rapport with your clients, understanding how your smile and other non-verbal body language signals influence the connection process is critical …

By Bernice Ross | Monday, May 23, 2016

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