The Cloud Model Grows Up
LPT Realty has grown at a pace that would have seemed impossible a decade ago. Robert Palmer pulls back the curtain on what's driving agents away from legacy brokerages and why the cloud model isn't just a cost play, it's a cultural one. From commission structures to technology stacks to the role of revenue share in building long-term loyalty, Palmer shares his vision for what a modern brokerage owes its agents, and where the industry goes from here.
