The Knowledge Gap: Real Estate's Hidden Obstacle to Home Sales

Buyers aren't sitting out because of rates — they're sitting out because they don't understand the process. Nearly 70% of prospective first-time buyers believe they're ready to buy; most can't pass a basic homebuying quiz. This session unpacks the real barrier to homeownership and introduces House.ai, the financial intelligence that closes the readiness gap and connects agents with better-prepared, more qualified buyers.