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Anthony Lamacchia
Broker/Owner,
Lamacchia Realty
About Anthony
Anthony Lamacchia is the Broker/Owner and CEO of the Lamacchia Companies: Lamacchia Realty, Lamacchia Property Management, Lamacchia Development, and REAL Training and Systems Inc. Currently, Anthony spends his time managing the companies, training agents and strategically planning for the future. Given the size of the Company and its rapid growth, he spends most of his time working with Lamacchia Realty and with his Leadership Team, as their work feeds into all other Lamacchia brands. Anthony is considered an industry expert, having done hundreds of television appearances on the local news and many speaking engagements at national industry conferences, including the National Association of Realtors Annual Conference, Zillow Conferences, Inman News Summits, RIS Media and more. He is completely obsessed and passionate about providing all agents and employees in the Company with top-notch technology, tools, systems and training to excel in their careers and grow their businesses.
Lamacchia Realty launched REAL Training in 2012, a program for agents that provides ground-level training conducted by Anthony and other trainers in the company. REAL Trainings are constantly updated with tactics and strategies that are applicable to the current market trends with the ever-evolving Real Estate industry at hand. This program is highly recognized on a national level and has increased business of company agents at an exponential rate. Lamacchia started REAL Training and Systems Inc. in 2015 which provides training to both Lamacchia Realty agents and agents across North America. Hundreds of companies have purchased training, providing their agents with the training and tools to grow their businesses as well.
Along with REAL Training, the company continues to heavily invest in their own CRM that they call Lamacchia Hub which was built on the Salesforce CRM platform. Anthony’s vision was to build a customized system with cutting-edge mobile capabilities, providing agents with the opportunity to manage their work in a very systematic fashion, and in turn allowing them more time to focus on their clients and on building their businesses. He also wanted to ensure that management had access to all of the KPI’s they could need to run the company correctly. That goal has been achieved as the Company runs on it and agents use it every day to Get More Organized.
Anthony is very involved and passionate about advocating for homeownership, real estate development, tax policies related to real estate and fellow REALTORS®. He has traveled to Washington, D.C. multiple times to meet with both members of Congress, members of the Senate, and various regulatory agencies to defend homeownership, distressed homeowners, and mortgage lending.
Anthony serves on many committees and groups within the REALTORS® organization on local, state and national levels. He has been a member of the Massachusetts Association of REALTORS® Board of Directors since 2013, served on the Government Affairs Committee since 2012, and served as Chair of the Committee in 2018. Anthony is currently Vice Chairman of the Conventional Lending and Finance Committee for the National Association of Realtors. In addition, Anthony is a President’s Circle member of the REALTORS® Political Action Committee, which gives financial support to members of Congress who support real estate causes.
In 2018, Anthony was nominated for Inman’s Most Innovative Broker-Owner due to the REAL Training Program and the growing online platform of how-to videos for real estate agents. 2020 was a big year for Anthony. He was named a Futurist Forward Thinker by RISMedia. MAR awarded him a Private Property Rights Award. He was named the Vice-Chair of the NAR Conventional Financing Committee. Real Trends ranked Anthony among their Game Changers list. He was named a RISMedia News Maker. On top of all that, Anthony lead his brokerage to surpass 400 agents and selling $1 Billion in 2020! Anthony was appointed as the Chair of 2022 Conventional Financing and Policy Committee, Member of 2022 Public Policy Coordinating Committee, and as a Member of 2022 Sustainability Advisory Group by NAR.
Anthony was also named the 2021 Boston Agent Magazine Industry MVP for his honesty, genuine nature, and unmatched support for everyone around him along with his insights and transparency of the industry throughout his entire career.
Anthony is often featured on various Boston TV News stations, and in newspapers like the Boston Globe as a Real Estate expert. He is also regularly interviewed and included in other national media outlets including the Wall Street Journal and the Washington Post.
