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Bob Hoffman
Partner,
Type A Group
About Bob
Bob Hoffman is an author, speaker, and partner in Type A Group, LLC, a company that consults to marketers, advertisers and media.
He is author of "101 Contrarian Ideas About Advertising" which has been Amazon's #1 selling advertising book for over a year.
He is also author of the book "The Ad Contrarian" and "The Ad Contrarian" blog, which was named one of the world's most influential advertising and marketing blogs by Business Insider.
In 2012, Bob was selected "Ad Person of the Year" by the San Francisco Advertising Club.
Bob founded and was chairman/ceo of Hoffman/Lewis advertising, one of the West's largest independent advertising agencies. He retired from Hoffman/Lewis in 2013.
Previously, Bob was ceo of Mojo USA and president/creative director of Allen & Dorward.
Bob has created advertising for McDonald's, Toyota, Shell, Nestle, Blue Cross, Chevrolet, Pepsico, Bank of America, AT&T, and more companies than he cares to think about.
He has served on the board of the Advertising and Marketing International Network and has also been Special Assistant to the Executive Director of the California Academy of Sciences.
