Inman

Real estate company seeks ‘Raving Fans’

Weichert Relocation Resources Inc. (WRRI) today announced the formal launch of its Raving Fans program, a progressive customer service program that aims to establish a new benchmark for service excellence in the relocation industry.

“The goal is to turn the clients and relocating employees we serve into Raving Fans,” said Aram Minnetian, president of WRRI. “In other words, customers who pay WRRI the ultimate compliment by referring new customers and giving us repeat business.”