Struggling agents, 3 mins with Trump, ChatGPT revolution: Top 5
Looking for a quick catch-up on the buzziest stories of the week? Here’s Inman Top 5, the most essential stories, according to Inman readers
by Dani Vanderboegh Jun 20
How changing demographics are reshaping the luxury market
As millennials, Gen Z take center stage in luxury homeownership, the industry will have to adapt, Lindsey Harn writes. They want spaces that align with their values, needs and ambitions
by Lindsey Harn Jun 20
From random to reliable: How to build a referral machine
The best agents’ businesses are powered by referrals, Jimmy Burgess writes. Here are 7 timeless, proven strategies that agents are using in today's market to build their own referral networks
by Jimmy Burgess Jun 20
The price isn’t right? How to talk sellers through their concerns
Sellers don't want the slickest pitch or biggest promise, coach Darryl Davis writes. They want guidance without pressure. Here’s how to talk them through pricing objections and win the listing
by Darryl Davis Jun 20
Sellers don’t care about your fancy CRM. They care how you use it
Broker and lead gen consultant Josh Ries shares strategies for demonstrating to sellers how your tech tools will get the results they're looking for
by Josh Ries Jun 20
Streaming: Recruiting rules of 3s
Tune in to Inman Access as Vija Williams, head of industry at Place, tells you how to develop a winning recruiting plan and implement effective productivity systems
by Inman Jun 19
How to use strategy, tech and real talk to keep deals moving
Transaction hesitation is real, but deals are getting done. Here’s how broker-owner Jaclyn Kelley and her agents have been keeping business steady in a tough market
by Jaclyn Kelley Jun 19
Stop undervaluing your work: Say no with confidence, own your worth
When you say yes to something misaligned, you’re saying no to your deeper purpose, Debra Trappen writes. Discover the power of saying no and claiming your value
by Debra Trappen Jun 19
Hiring a home staging company? Ask these essential questions first
After owing a staging company for 20 years, team leader Carl Medford lists 7 categories of critical questions to ask before selecting a stager for you and your listings
by Carl Medford Jun 19
It’s not just KW! Compass was hit with a telemarketing lawsuit, too
A renter outside Portland, Oregon, sued Compass this week, saying its agents contacted her despite her phone being on the National Do Not Call Registry and multiple requests to stop calling
by Taylor Anderson Jun 18
Lake Homes Realty branches out with new firm for mountain homes
The standalone brokerage will service clients across 21 states to start, with a focus on homes at elevation, with a mountain view, or those within a community shaped by the mountains
by Lillian Dickerson Jun 18
Redfin teams up with Thumbtack on home improvement offering
The partnership is meant to help homeowners find tradespeople who can do tasks such as painting, cleaning, HVAC maintenance and more, the companies announced Wednesday
by Jim Dalrymple II Jun 18
6 tips for avoiding lawsuits, legal fees and court in real estate
Here are 6 common reasons lawsuits happen in real estate. If you want to avoid complicated litigation, follow these best practices from trainer Bernice Ross
by Bernice Ross Jun 18
Lock it down! How to get prospects to commit to consultations
Preparation and precision matter when you’re trying to set a booked interview or consultation, broker-owner Kristine Milkovich writes. Here are 6 steps to book the appointment
by Kristine Milkovich Jun 18
Real estate changes fast. What do you want to know more about?
Artificial intelligence, a landmark lawsuit, private listing networks — this industry has seen a lot of change this past year. We want to know: What do you need more information about?
by Dani Vanderboegh Jun 18
Sellers leave money on the table with privately sold listings
Opinion
The data doesn’t lie: For the vast majority of sellers, the most effective and profitable way to sell a home is to list it publicly on the MLS, Windermere economist Jeff Tucker writes
by Jeff Tucker Jun 18