Branding will define who you are as a professional and communicate your value to existing and potential clients. If you're a new agent, here are a few things you should be thinking about when cultivating your brand
No one can argue that this year has thrown some major curveballs and forced agents to shift and adapt their business strategies. But what are some of the most effective marketing changes agents have made in 2020? Top agents weigh in
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This top 1% REALTOR® shares how he went from 300 to over 3000 sales a year with Real Geeks technology that scales as his business grows
Opinion
A new docudrama on Netflix highlights the dangers of social media and the many ways these platforms are designed to gather data and manipulate its users. But what does it have to do with your business? Here are a few takeaways
The pandemic continues to roil the economy and disrupt daily life. Let Inman know how you're doing right now
Opinion
How buyers find their new home has changed dramatically, and maybe even permanently, this year. Remember that what’s normal for us now is all new to sellers — especially the first-timers
For agents and teams looking to build their bench and expand their businesses, today's employment landscape provides a previously unimaginable opportunity to hire top talent. Here are a few ways to make the most of it
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Four ways to know your brand is (or isn’t) serious about support
App allows agents, admins, and brokers to interact over deals, vendors, events, and 'coming soon' listings
Opinion
Wherever you get your business from, focusing on your clients will be far more fruitful than worrying about what Zillow or anyone else is doing
The LGBTQ+ Real Estate Alliance and the RealPride Network both coalesced this summer during a schism in the country's largest LGBT real estate trade group
Because a lot of us are spending more time at home, having a robust, reliable home network is more valuable than ever before, which is the exact reason you should consider buying a router. Here's how it works
Opinion
This week, Byron Lazine and Nicole White discuss the importance of disclosing referral fees, markets in trouble and ways to use TikTok for business
Branding includes logos, photos and plenty of other visuals. But at its core, it's really about story and identity, experts told Inman
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Buyers are prioritizing a full life at home, thanks to these top exterior features