How to decide your brand's DNA as a new agent
Branding will define who you are as a professional and communicate your value to existing and potential clients. If you're a new agent, here are a few things you should be thinking about when cultivating your brand
by Gerard Splendore Sep 28
5 ways to pivot your marketing for 2020's challenges
No one can argue that this year has thrown some major curveballs and forced agents to shift and adapt their business strategies. But what are some of the most effective marketing changes agents have made in 2020? Top agents weigh in
by Georg Chmiel Sep 28
How 'The Social Dilemma' relates to your business
Opinion
A new docudrama on Netflix highlights the dangers of social media and the many ways these platforms are designed to gather data and manipulate its users. But what does it have to do with your business? Here are a few takeaways
by Rachael Hite Sep 28
Take Inman's latest coronavirus survey here
The pandemic continues to roil the economy and disrupt daily life. Let Inman know how you're doing right now
by Jim Dalrymple II Sep 28
First-time sellers? Set their expectations with these 7 truths
Opinion
How buyers find their new home has changed dramatically, and maybe even permanently, this year. Remember that what’s normal for us now is all new to sellers — especially the first-timers
by Nicole Solari Sep 27
How to recruit top talent amid sky-high unemployment
For agents and teams looking to build their bench and expand their businesses, today's employment landscape provides a previously unimaginable opportunity to hire top talent. Here are a few ways to make the most of it
by Carl Medford Sep 26
High-rated brokerage communications app WhoHub officially launches
App allows agents, admins, and brokers to interact over deals, vendors, events, and 'coming soon' listings
by Craig C. Rowe Sep 25
Agents, you’re missing the point with the Zillow news
Opinion
Wherever you get your business from, focusing on your clients will be far more fruitful than worrying about what Zillow or anyone else is doing
by Jay Thompson Sep 25
NAGLREP successor organizations begin to take shape
The LGBTQ+ Real Estate Alliance and the RealPride Network both coalesced this summer during a schism in the country's largest LGBT real estate trade group
by Jim Dalrymple II Sep 25
Smart home tech for agents: Should you buy your own router?
Because a lot of us are spending more time at home, having a robust, reliable home network is more valuable than ever before, which is the exact reason you should consider buying a router. Here's how it works
by Brandon Doyle Sep 25
The Real Word: Should agents disclose referral fees?
Opinion
This week, Byron Lazine and Nicole White discuss the importance of disclosing referral fees, markets in trouble and ways to use TikTok for business
by Byron Lazine Sep 25
Inman Handbook: Branding your way to success
Branding includes logos, photos and plenty of other visuals. But at its core, it's really about story and identity, experts told Inman
by Jim Dalrymple II Sep 25