Real Estate Marketing Ideas & Strategies
Rick Guerrero and social media star Jenny Lynn Tran discuss how you can use content to add value, educate, and connect with clients and colleagues
AI has changed the nature of competition within the industry, Serhant said at the CNBC Evolve AI Opportunity Summit, making relationship skills even more important
After navigating an identity crisis and multiple failed deals with production companies, Noah Kaplan and his team have finally wrapped editing 7 new episodes to be released on YouTube
Marketing expert Jennifer McAlpine shares strategies for tailoring your approach and articulating your value with authenticity
Opinion
Compliance expert Summer Goralik tackles why the commission-splitting debate remains unresolved and whether listing agreements should still include buyer agent compensation fields
Organization and authenticity are key to effective networking. Broker and coach Zak Shellhammer offers tips for making connections count
If you have listings left over from the slow spring and summer, today's lower interest rates may offer a boost. Carl Medford shares strategies to help get those homes sold as autumn arrives
Forget trying to compete with the big national names. Focus on local, community-specific SEO to stand out in online searches, David Marden writes
The 'Marketing Center' is designed to explain the appeal of pre-renovations to consumers using campaigns that include print and digital messaging as well as case studies from closed sales
Great marketing uses a framework that naturally grabs the prospect's attention and gets them to raise their hand and ask for additional information, Jimmy Burgess writes
Opinion
The new commission rules are confusing. Compliance expert Summer Goralik unpacks whether it’s possible to confirm if a seller is willing to compensate buyer’s agents
September is the perfect time to generate a supernova of change. Prepare to thrive well before 2025 arrives using these time management and productivity hacks from trainer Rachael Hite
Open houses are among the most valuable lead sources available, team leader Carl Medford writes. Here's how to run one the right way and make the most of the opportunity it presents
The campaign positions luxury homes sold under the Sotheby's International Realty banner as one-of-a-kind and the agents who represent them as 'curators of the unique,' the firm told Inman
Opinion
The new commission rules are confusing. Compliance expert Summer Goralik unpacks how these new rules promote consumer transparency
Learn how this new development expert got his start and what he's predicting for the year ahead, including commercial conversions and branded rentals
The former Global Head of Community at Inman will drive innovation and brand strategy in her new role at REALM to help enrich the member experience
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