Generate steady leads and referrals: 9 systems you need in place by 2022
Whether you're brand new to the biz, playing catchup after immense growth or simply looking for fresh automation ideas, here are the systems every agent needs
by Rainy Hake Austin Nov 23
10 tips for a fierce listing presentation from 'Million Dollar Listing LA' stars
Here's how to illustrate to potential sellers that you're the best agent to sell their home — through solid marketing, a top-notch presentation and your personal expertise on the market right now
by David Parnes AND James Harris Nov 19
How one indie broker lured more than 20 agents from Compass
Last year, Dudum Real Estate Group made headlines when it hired nearly two dozen agents from Compass. Its broker-owner Julie Del Santo discusses how it came together
by Daniel Houston Nov 18
How to make your marketing stand out in the sea of sameness
Opinion
Why does so much real estate marketing sound the same? It's simple: commoditization. If you want to stand out from the crowd, you have to speak to the relationship with each consumer and their community — here's how
by Kris Lindahl Nov 17
Want to effectively prospect the affluent? Adopt these 5 habits
Here we're tying together WealthQuotient co-founder David Friedman's 5 keystones for effectively prospecting the affluent, distilled from over a decade of advising global leaders in luxury
by David Friedman Nov 16
How to make a Thanksgiving pie giveaway work for you
The best part of a Thanksgiving giveaway is that it gives you an opportunity to express your gratitude for your clients — both past and present. Here's why this broker thinks pie is always the answer to the relationship-building equation
by Troy Palmquist Nov 12
EXp's CMO on how the company keeps growing
Courtney Chakarun, who is spending this week at her company's EXPCON event, spoke to Inman about eXp's growth, leadership and branding
by Jim Dalrymple II Nov 10
Nextdoor goes public, sees stock jump in early trading
The company, which serves as a popular lead generation platform for many agents, saw its shares jump during the early hours of trading on Monday morning
by Jim Dalrymple II Nov 8
7 simple steps for getting more listings in 2022
By executing these seven steps, you'll be top-of-mind for your targeted homeowners, and you will generate more listings
by Jimmy Burgess Nov 5
How agents use encrypted apps to scout off-market listings
Agents, investors and developers are taking to Telegram and Facebook's free, encrypted instant messaging and voice-over-IP service to network and find off-market listings
Why this Keller Williams team leader is betting big on the company's future
Opinion
Here’s why expansion team leader Adam Hergenrother is investing in the future of Keller Williams’ teams with the rebrand to Livian and further growth investment from KW
5 tips for building your 2022 marketing budget
If you want to develop a strategic (and effective) marketing budget for 2022, there are several important factors you need to consider. From creating markers for measurement to starting your planning early, here are a few tips that'll come in handy
Zillow, 'it's not me, it's you': Why this smart agent is breaking up with buying leads
Opinion
'Dear Zillow, it’s not me, it’s you,' writes agent Meg Jones Mullin. Here’s why she cut back 80 percent of her $5,000-a-month Zillow lead spend
by Meghan Mullin Oct 28
New marketing suite from Tribus offers features for social, email and print
The new browser-based software offers access to a compendium of tools that enable agents, teams and brokerages to devise, execute and measure digital outreach tactics
by Craig C. Rowe Oct 28
'Show people who you are, not what you do' on Instagram and TikTok
Social media mavens Shannon Milligan and Giselle Ugarte shared proven best practices for marketing with micro-video on TikTok and Instagram
by Craig C. Rowe Oct 27
14 ways to supercharge your social media strategy for 2022
Social media experts Katie Lance, Chelsea Peitz and Marki Lemons-Ryhal shared the secrets to mastering Facebook, Instagram and video content creation
by Marian McPherson Oct 27