Goal! C21 kicks off partnership with Major League Soccer
Century 21 and Major League Soccer announced the partnership on Tuesday. MLS fans will see Century 21 ads and commercials at key league events, leading up to the 2026 FIFA World Cup
by Marian McPherson Feb 11
The ABS Formula: Your key to closing 2 deals every week
Generating consistent business requires an understanding of both short-term success and long-term strategies, coach Ricky Carruth writes
by Ricky Carruth Feb 11
Rocket Companies takes Super Bowl ad rivalries to new heights
Mortgage giant's 60-second 'Own the Dream' Super Bowl ad featured a live singalong by thousands of fans in New Orleans to John Denver's 'Take Me Home, Country Roads'
by Matt Carter Feb 10
Choosing the right brokerage: What new agents need to know
Deciding which brokerage to join when you first start out as a new agent can either set you up for success or run your career off the rails before it begins, trainer Bernice Ross writes
by Bernice Ross Feb 10
People don’t hire logos, they hire people. Build relationships
Broker and new Inman contributor Angela Yungk offers advice on connecting with clients and building lasting real estate relationships
by Angela Yungk Feb 10
7 real estate strategies that died in 2024 (but agents keep doing them)
Now is a great time to take a hard look at your daily activities, and see if there may be adjustments you can make that will lead to more success, Jimmy Burgess writes
by Jimmy Burgess Feb 9
Katelyn Castellano promoted to Engel & Völkers Americas C-suite
The marketing and PR vet has been with Engel & Völkers since 2016 and will now also work on brokerage development and support as chief marketing and performance officer in the Americas
Homes.com aims for touchdown with 2 more 2025 Super Bowl ads
CoStar Group is launching Homes.com back into the spotlight on Sunday with a pair of 30-second Super Bowl spots from ad agency RPA starring Dan Levy, Heidi Gardner and Morgan Freeman
by Marian McPherson Feb 7
Rayse proves 'transparency is power' to win sales: Tech Review
To succeed in this era, agents need to communicate and recognize consumers have options
by Craig C. Rowe Feb 7
How to reach and engage clients across generations
Engel & Völkers' Katelyn Castellano offers advice for connecting with and providing exemplary service to leads and clients from Gen Z through baby boomers
Trending: Ditch calls, follow fair housing, explore LinkedIn video
Jessi Healey breaks down what real estate agents need to know about calls vs. digital interactions, fair housing laws and LinkedIn's video expansion
by Jessi Healey Feb 7
Bess Freedman on why Compass' listing portal is raising red flags
Opinion
Launched Monday, Compass One's aim is to funnel business through private exclusive channels, Brown Harris Stevens CEO Bess Freedman writes — yet it threatens a healthy real estate market
by Bess Freedman Feb 5
5 critical areas that agents cannot afford to skimp on in 2025
Sales stats may look like 1995, but this is not the time to go cheap on professionalism and fiduciary duties in our industry, Rachael Hite writes
by Rachael Hite Feb 1
Trending: Taking a deep dive into AI and algorithms
AI disruptors, evolving social media algorithms and new content formats are changing real estate marketing. Jessi Healey breaks down the latest trends and how agents can adapt to stay ahead
by Jessi Healey Jan 31
Your social media blueprint from a 22-year-old real estate prodigy
Learn the social media secrets of Omer Reshid, a powerhouse real estate pro and social media expert who shares his insights with Real's Jimmy Burgess
by Jimmy Burgess Jan 31
Concierge Auctions, Luxury Presence form strategic initiative
'This partnership underscores our commitment to providing cutting-edge resources to help our agents thrive in the digital landscape and reach their most discerning clients' — Chad Roffers
by Craig C. Rowe Jan 30