WATCH: Andy Florance takes aim at 'Ziltorfin' business tactics
CoStar Group founder and CEO Andy Florance called Zillow, Realtor.com and Redfin pushback against Homes.com traffic numbers 'bait and switch' business tactics
by Christy Murdock Feb 20
Luxury Presence latest to unleash AI to automate lead capture
The tool capitalizes on a fast-moving trend in proptech — the automation of omni-channel prospect communication
by Craig C. Rowe Feb 20
6 scripts agents need for a time such as this
Meeting the unique needs of buyers and sellers today means knowing just what to say to generate important dialogues. Jimmy Burgess offers scripts that resonate in our current market moment
by Jimmy Burgess Feb 18
WATCH: Robert Reffkin talks portals, agents, the NYC subway
In a recent appearance at Inman Connect New York, the Compass CEO discussed his company's ongoing industry dominance and came out in favor of Homes.com in the portal wars
by Christy Murdock Feb 17
WATCH: Ryan Serhant on real estate's innovation problem
At Inman Connect New York, the SERHANT. founder and CEO issued a challenge to the real estate industry to innovate rather than react
by Christy Murdock Feb 16
Is your business on life support? Check the health of your database
Frustrated with a lack of leads or a lack of conversions? Troy Palmquist offers insights and tools to help you give your CRM a checkup
by Troy Palmquist Feb 13
The real estate agent's guide to crafting powerful client personas
Knowing who you're talking to in your marketing gives you a greater ability to craft and target your messaging. Digital marketing expert Marci James shares strategies for crafting a client avatar
by Marci James Feb 12
7 spring pop-bys that'll perk up your client relationships
Want to make real estate more fun for you and your clients? Check out Darryl Davis' ideas for spring-themed gifts
by Darryl Davis Feb 9
CoStar takes portal war to YouTube, promises new platform
In 3 star-studded advertisements for Homes.com that appeared on YouTube over the weekend, the CoStar Group teases a 'revolutionized' shopping experience ahead of Super Bowl Sunday
by Jim Dalrymple II Feb 6
24 of the best listing lead ideas for 2024
Listings remain the name of the game, and agents who have the systems and skills in place to list properties and create client relationships will win, author and coach Darryl Davis writes
by Darryl Davis Feb 5
Zillow's Immerse app promises 'jaw dropping' 3D home tours
Zillow Immerse is the latest in a series of software releases from the home search leader as it moves toward an agent services model, collectively referred to as its 'super app'
by Craig C. Rowe Feb 2
These 5 keys can make or break your email delivery
Bouncebacks and spam will undermine your content marketing strategy. Broker Eric Bramlett offers insights and tips to help agents get their message across via email
by Eric Bramlett Jan 31
How Jeff Lobb navigates a career built on passion, innovation, family
In his latest Snapshot profile, Brandon Doyle offers insight into the SparkTank Media founder's marketing philosophy and personal commitments
by Brandon Doyle Jan 31
Does your 'date-the-rate' advice constitute deceptive advertising?
CEO and new Inman contributor Jillayne Schlicke explains how common phrases around financing and interest rates can land you and your business in hot water
by Jillayne Schlicke Jan 30
Generation Jones is most likely to downsize next. Are you ready?
Senior clients are looking for the best service possible, writes senior housing expert Rachael Hite. The more personal and authentic you are, the more they will appreciate you
by Rachael Hite Jan 30
10 powerfully effective ChatGPT prompts for 2024
Jimmy Burgess shares 10 specific prompts designed for real estate agents that will help you generate leads, grow your business and serve your clients at the highest level possible
by Jimmy Burgess Jan 28