Whether you're brand new to the biz, playing catchup after immense growth or simply looking for fresh automation ideas, here are the systems every agent needs
Here's how to illustrate to potential sellers that you're the best agent to sell their home — through solid marketing, a top-notch presentation and your personal expertise on the market right now
Last year, Dudum Real Estate Group made headlines when it hired nearly two dozen agents from Compass. Its broker-owner Julie Del Santo discusses how it came together
Opinion
Why does so much real estate marketing sound the same? It's simple: commoditization. If you want to stand out from the crowd, you have to speak to the relationship with each consumer and their community — here's how
Here we're tying together WealthQuotient co-founder David Friedman's 5 keystones for effectively prospecting the affluent, distilled from over a decade of advising global leaders in luxury
The best part of a Thanksgiving giveaway is that it gives you an opportunity to express your gratitude for your clients — both past and present. Here's why this broker thinks pie is always the answer to the relationship-building equation
Courtney Chakarun, who is spending this week at her company's EXPCON event, spoke to Inman about eXp's growth, leadership and branding
The company, which serves as a popular lead generation platform for many agents, saw its shares jump during the early hours of trading on Monday morning
By executing these seven steps, you'll be top-of-mind for your targeted homeowners, and you will generate more listings
Agents, investors and developers are taking to Telegram and Facebook's free, encrypted instant messaging and voice-over-IP service to network and find off-market listings
Opinion
Here’s why expansion team leader Adam Hergenrother is investing in the future of Keller Williams’ teams with the rebrand to Livian and further growth investment from KW
If you want to develop a strategic (and effective) marketing budget for 2022, there are several important factors you need to consider. From creating markers for measurement to starting your planning early, here are a few tips that'll come in handy
Opinion
'Dear Zillow, it’s not me, it’s you,' writes agent Meg Jones Mullin. Here’s why she cut back 80 percent of her $5,000-a-month Zillow lead spend
The new browser-based software offers access to a compendium of tools that enable agents, teams and brokerages to devise, execute and measure digital outreach tactics
Social media mavens Shannon Milligan and Giselle Ugarte shared proven best practices for marketing with micro-video on TikTok and Instagram
Social media experts Katie Lance, Chelsea Peitz and Marki Lemons-Ryhal shared the secrets to mastering Facebook, Instagram and video content creation