A guide to becoming the real estate matchmaker in your area
If you've been considering moving to a referral-based business, here's a primer on how one agent did it
How to use PR to become a local expert
'Real estate agents and real estate brokers are truly the keepers of all things local,' said Molly McKinley
3 types of content that will help you stand out
Boost your marketing power before your competition does by distributing this content
23 fresh Facebook post ideas for real estate agents
Engage your audience with a mix of personal and helpful content
3 tips for using local content marketing to snag clients
How to write killer neighborhood and city guides
How to travel ‘The Road to Recognition’
A step-by-step process for creating and marketing an effective brand and using it to convert leads
Looking to sell the sexiest housing? Master your markets
Former market trader Mike Shapiro brings his investor nous to wealthy Orange County clientele
Boost your business with the 3 'Cs' of marketing
Consistency, creativity and commitment are ingredients for the secret sauce
How to skyrocket your real estate marketing ROI
Real estate expert Jim Remley shares the secret to his success, including how his team's real estate app reached 80,000 downloads
Realtor.com introduces 'Home Made,' a company blog
The platform will be used to share stories about new products, corporate initiatives and insights from real estate professionals
Pacific Union cuts deep ties with Christie's luxury arm
Seven U.S. real estate firms have left CIRE in the past year but CEO says 'state of the union is strong'
How to perfect your pre-listing presentation
Greg Lyles openly shares his formula for success, the proven pre-listing presentation that turned him into a top producer
How virtual staging sells homes stuck on the market
A digital reimagining of two long-ignored properties helped a Miami agent attract online interest
Opinion
3 real estate marketing lessons from an unlikely source
What my experience with DirecTV taught me about presentation, persistence and patience