How to brand yourself as the go-to local agent on Instagram
Here are 3 Instagram strategies you can implement right way to start grabbing local prospects' attention online and generating leads
by Heather Colby Oct 11
7 ways to wow past clients and build lifelong relationships
If you go deeper in your past client relationships, they will take your business wider
by Jimmy Burgess Oct 8
Inman Top 5: The biggest stories of the week Oct. 1-5, 2021
Catch up quickly on the most significant stories of the week, as determined by Inman readers. Here's this week's Inman Top 5
by Inman Oct 8
Black Knight rolls out new marketing tools for mortgage brokers
Surefire CRM lets brokers grab white-labeled marketing collateral they can customize with their own branding
by Matt Carter Oct 8
4 tips to make staging more manageable
Staging is all about being broadly appealing — and tactful when it comes to homeowners' existing decor
by Jim Dalrymple II Oct 6
How the pandemic made social media even more important
The pandemic has increased the amount of time people spend on mobile devices and driven more consumers to find businesses online
by Jim Dalrymple II Oct 6
Coldwell Banker will be focusing on sellers in 2022 — here’s why
David Marine, chief marketing officer of Coldwell Banker, recently told Inman his company's ongoing rebranding efforts have improved both consumer and agent sentiment, and buoyed the fortunes of local franchisees
by Jim Dalrymple II Oct 6
Facebook down! 4 ways to be ready next time
How did Facebook's outage affect those industries that run ads and use its reach to empower marketing campaigns? Here's how the real estate industry can be better prepared next time
by Craig C. Rowe Oct 5
'Instagram is probably the best bet': 3 ways agents can win social media
Social media platforms can be a source of leads and deals, but agents should focus on being authentic and finding a niche, experts said during Coldwell Banker's Gen Blue Experience
by Jim Dalrymple II Oct 5
5 tips for setting your 2022 real estate marketing budget
Here are a few things to consider as you plan for next year
by Michelle Ayala Oct 1
Is your online presence on point? Here's how to find out
Here’s what real estate agents need to do to expand their online presence and get the most from digital marketing efforts
by Jimmy Burgess Oct 1
Inman Top 5: The biggest stories of the week Sept. 25-30, 2021
Catch up quickly on the most significant stories of the week, as determined by Inman readers. Here's this week's Inman Top 5
by Inman Oct 1
3 tips for breaking into the luxury real estate market
Confidence is key if you're in the business of buying and selling real estate, and it's especially crucial if you're trying to break into the high-end market. That said, there are other factors that will help you get your foot in the door. Here are a few
by Santiago Arana Oct 1