71% of consumers expect personalized service. Here's how to deliver
Real estate marketing needs to be as personalized as possible for agents to best prepare for the market ahead, and its eventual rebound
by Craig C. Rowe Nov 30
Healing the home: How some real estate pros are turning to feng shui in an uncertain market
No bites on that multimillion dollar home? It may be the vibes. Find out how Dr. and Master Zhi Gang Sha creates feng shui fixes for luxury listings
by Christy Murdock Nov 30
These tech tools will upgrade your open house, from check-in to closing
A house may not sell that day to someone who came to see it, but no owner is going to scoff at the idea of more people seeing the house they need to sell
by Craig C. Rowe Nov 30
Is your real estate website up to snuff? 5 can't-miss essentials
Want to create an online presence but not sure where to start? Coach Darryl Davis offers the nuts-and-bolts elements that help you build an effective digital footprint from the ground up
by Darryl Davis Nov 30
8 creative fall events you still have time to pull off
Looking for something special to do before the last of fall has passed you by? Check out these fall event marketing ideas
by Stacey Soleil Nov 22
Change or lose it all: 3 steps for shifting when it matters most
Opinion
Change now to confront the new reality or face the prospects of losing market share or, even worse, going out of business
by Carl Medford Nov 22
Don't understand Instagram? Here's what you need to know in 45 seconds
Not sure how to get started on Instagram, or looking to up your game? Find out how to make it work from one of real estate's best
by Sue Benson Nov 21
I only have pies for you! 7 pop-by ideas your clients will fall for
It’s time to come together and give thanks for all we have and the people in our lives that make such a difference
by Darryl Davis Nov 18
7 ways to say thank you (that you still have time to pull off) this Thanksgiving
It's less than a week before turkey day, but you still have plenty of time to pull of personal, intentional thank yous for those who have impacted your business (and life) most
by Jimmy Burgess Nov 18
Luxury Presence unveils new lead-generation features
The Los Angeles-based company has released a three-pronged set of related marketing add-ons designed to help real estate agents find and secure leads
by Craig C. Rowe Nov 17
Fun, easy, creative! 3 memorable ways to thank your clients this year
It's always a good time to say thank you to your most loyal clients and referral sources. Here's how to do it with style
by Jilian Gardner Nov 17
11 pop-by ideas that will make your clients fall in love with you all over again
These are some of the most fun-filled self-promotion ideas that any agent can use, no matter how long they have been in the business
by Darryl Davis Nov 16
10 reasons Twitter should be part of your 2023 marketing strategy
It only takes a minute or two to tweet. Have fun, engage with like-minded others, provide great content and watch Twitter help you grow your business in 2023
by Bernice Ross Nov 16
Proptechs iGuide, HouseLens enter into software collaboration
Digital marketing and a compelling online presence will be more important than ever, especially on mobile devices, according to a new National Association of Realtors' report
by Craig C. Rowe Nov 14
7 thank-you note templates to show your gratitude this Thanksgiving
This is the time of year when you need to reach out to those who’ve been on your mind and who’ve contributed to your success. Here you’ll find reasons to write along with templates to use so you’re never at a loss for what to say
by Christy Murdock Nov 14
7 creative (and affordable) ways to thank your clients so they'll always November you
Appreciate your clients' business? Express your thanks in a thoughtful way, and you'll forge life-long relationships
by Darryl Davis Nov 11