Inman Review: CORE Present transcends category with powerful sales, marketing tools
Opinion
The result of the 2020 acquisition of DashCMA is CORE Present, a pristine example of what can happen to software when a creative entrepreneur is given proper industry support, trust and plenty of resources
by Craig C. Rowe Sep 16
Clients expect a tech-savvy agent: EXp chief marketing officer
EXp Chief Marketing Officer Courtney Chakarun explains how the cloud-based brokerage navigated a visual rebrand, international expansion and more during the pandemic
by Daniel Houston Sep 16
How to shift your marketing strategy in Q4 — and start 2022 right
Harnessing the power of your CRM, leveraging existing inventory with fresh marketing materials and campaign strategies, and volunteering — here are the tactics that'll help you meet your end-of-year goals and start 2022 on the right note
by Rainy Hake Austin Sep 16
How to become the team that attracts top talent
You must be able to lead yourself first before anyone else will follow you, including current team members and future agents and employees
by Adam Hergenrother Sep 16
10 tips that can save your business' online reputation
Opinion
What can you do to protect your real estate business? Here are 10 tips for protecting your online reputation on social media
by Jay Thompson Sep 15
Hit replay! 6 marketers who are building communities and their brands
Here's the top advice from past Inman Connect experts on becoming the local expert through caring, community marketing and crafting creative content
by Inman Sep 14
Agents are using TikTok's popular 'chopping dance' as a marketing tool
The rise of TikTok has given real estate agents another social media platform — and a trendy new dance — to help promote their business
by Libertina Brandt Sep 13
Real Estate Webmasters wins Gold award for design of CarlyCarey.com
Real Estate Webmasters, a Vancouver Island-based real estate web design and technology company, has taken home the top award for global real estate websites at the 2021 Muse Creative Design competition
by Craig C. Rowe Sep 13
Inman Review: Industry-rooted Usherpa takes care of your marketing burden
Opinion
While its value proposition isn't anything totally new, there are some cool add-ons here that should entice agents needing to fire up their marketing to take a second look
by Craig C. Rowe Sep 10
Your script just flopped. Here's what you probably did wrong
Opinion
Do you know what makes your scripts winners? Bernice Ross dissects which scripts are pure gold and which will be epic fails — plus best practices for any script
by Bernice Ross Sep 10
Too much information: Sellers risk privacy in era of 3D marketing
As interactive imagery spreads in real estate, homeowners and their agents increasingly have to consider ways to keep their personal information private
by Jim Dalrymple II Sep 10
10 smart closing gift ideas that clients will never forget
Give gifts that will help you stay top-of-mind for your clients, and you'll go from being a one-time agent to a lifetime agent
by Jimmy Burgess Sep 9
10 bonkers real estate marketing strategies that actually worked
Inman reached out to agents across the US and beyond to share the most outlandish ways they've successfully marketed their business
by Libertina Brandt Sep 9