Top agents will quadruple their peers in digital marketing spend, and they also expect to spend more on brand awareness than lead generation
Consumers are gravitating to mobile phones, while new tech, like voice interfaces and smart TVs, are on the rise as well
From image editing and social media software to digital scanner apps, every real estate pro can benefit from these digital marketing tools
'The community aspect has always been really critical,' Grace Ouma-Cabezas said at this year's Inman Connect New York
Breaking into the luxury property market takes a lot of money, but there's one marketing factor discussed by experts at ICNY that may be overlooked
On the ICNY 2020 stage, Coldwell Banker CMO David Marine shared the process behind the company’s first rebrand in 40 years
Inman Connect New York panelists on updated marketing strategies for a new decade
Where are things headed for marketing in 2020? Katie Lance of Katie Lance Consulting shares her insights at Inman Connect
Opinion
How does the code of ethics inform the way that you approach your marketing strategies and platforms?
From the glamorous to the absurd, these accounts will lift your spirits and provide useful information
Opinion
If you're new to the industry or just need a reminder, it always pays to refresh your memory on the need to follow up with prospects at open houses
As they say, an image is worth a thousand words
Find out how powerhouse New York City real estate broker and television personality Ryan Serhant has parlayed his personal brand into a burgeoning media empire
In her recent TEDx Talk, branding expert Stacey Ross Cohen explained that personal branding starts from birth. Find out how your personal brand — starting with your name — can help you make the first impression you want with clients and colleagues
Most consumers would theoretically be willing to use the same agent multiple times, but in practice few actually do. Real estate leaders shared tips Tuesday for fixing that problem at ICNY
Why asking questions is more effective than lecturing clients, and other useful insights from ‘Exactly What to Say for Real Estate Agents’
