With AI, real estate is now a 'game of attention,' Serhant says
AI has changed the nature of competition within the industry, Serhant said at the CNBC Evolve AI Opportunity Summit, making relationship skills even more important
8 years later, 'Thousand Dollar Listing' unveils new episodes
After navigating an identity crisis and multiple failed deals with production companies, Noah Kaplan and his team have finally wrapped editing 7 new episodes to be released on YouTube
How to craft, hone and rock your elevator pitch
Marketing expert Jennifer McAlpine shares strategies for tailoring your approach and articulating your value with authenticity
Why are some agents still flirting with cooperative compensation?
Opinion
Compliance expert Summer Goralik tackles why the commission-splitting debate remains unresolved and whether listing agreements should still include buyer agent compensation fields
by Summer Goralik Oct 1
Beyond business cards: How to master genuine networking
Organization and authenticity are key to effective networking. Broker and coach Zak Shellhammer offers tips for making connections count
by Zak Shellhammer Oct 1
16 incentives that may help sellers move their homes this fall
If you have listings left over from the slow spring and summer, today's lower interest rates may offer a boost. Carl Medford shares strategies to help get those homes sold as autumn arrives
by Carl Medford Sep 25
Boost your local SEO with unique, community-specific content
Forget trying to compete with the big national names. Focus on local, community-specific SEO to stand out in online searches, David Marden writes
by David Marden Sep 25
Revive releases Marketing Center product for pre-renovation pitches
The 'Marketing Center' is designed to explain the appeal of pre-renovations to consumers using campaigns that include print and digital messaging as well as case studies from closed sales
by Craig C. Rowe Sep 23
How to create marketing that makes the phone ring
Great marketing uses a framework that naturally grabs the prospect's attention and gets them to raise their hand and ask for additional information, Jimmy Burgess writes
by Jimmy Burgess Sep 22
How can I really be sure sellers will pay the buyer's agent (me)?
Opinion
The new commission rules are confusing. Compliance expert Summer Goralik unpacks whether it’s possible to confirm if a seller is willing to compensate buyer’s agents
by Summer Goralik Sep 17
Need a productivity reset? Try these time management tactics
September is the perfect time to generate a supernova of change. Prepare to thrive well before 2025 arrives using these time management and productivity hacks from trainer Rachael Hite
by Rachael Hite Sep 16
8 tips for optimizing opportunity at your next open house
Open houses are among the most valuable lead sources available, team leader Carl Medford writes. Here's how to run one the right way and make the most of the opportunity it presents
by Carl Medford Sep 11
Sotheby's International Realty launches '1 of 1' brand ad campaign
The campaign positions luxury homes sold under the Sotheby's International Realty banner as one-of-a-kind and the agents who represent them as 'curators of the unique,' the firm told Inman
by Lillian Dickerson Sep 10
How are these new commission rules improving transparency?
Opinion
The new commission rules are confusing. Compliance expert Summer Goralik unpacks how these new rules promote consumer transparency
by Summer Goralik Sep 10
Broker Spotlight: Matthew Villetto, Douglas Elliman
Learn how this new development expert got his start and what he's predicting for the year ahead, including commercial conversions and branded rentals
by Christy Murdock Sep 5
Laura Monroe joins REALM as executive director for innovation
The former Global Head of Community at Inman will drive innovation and brand strategy in her new role at REALM to help enrich the member experience