pre-listing email
I signed 30 listings this year. Here's the email I send before I ever walk through the door
Reaching out before the consultation allows the homeseller to 'meet' you before you arrive
by Krystopher Benyamein Oct 3
What works on social media this quarter: Now Streaming
What works on social media this quarter: Now Streaming
Learn how to plan your social media content more effectively
by Inman Oct 2
real estate guidance
Information is everywhere. Great real estate guidance is not
As AI transforms access to information, real estate stories need trusted companions
by Korrin Ziswiler Oct 1
Why 1000WATT's founders sold to HomeServices — and what's next
Why 1000WATT's founders sold to HomeServices — and what's next
Brian Boero and Marc Davison discuss the deal, their new roles and real estate’s future
by AJ LaTrace Oct 1
HomeServices buys 1000WATT to bolster research, strategy and agent support (EXCLUSIVE)
HomeServices buys 1000WATT to bolster research, strategy and agent support (EXCLUSIVE)
The acquisition folds the firm's proprietary research into HomeServices’ national network
by AJ LaTrace Oct 1
fall open house
Fall open house ideas that aren't just pumpkins and cider
Find the story in your listing and make your fall open house something special
by Tiffany McQuaid Sep 30
funnel with houses for lead source dependence article
Why lead source dependence is killing real estate businesses
Don't build your lead-gen strategy around a single source
by Josh Ries Sep 29
A clear plastic cup of iced coffee with a straw representing the ice coffee debate.
Iced out: What the coffee debate means for listing appointments
A recruiter's viral TikTok about iced coffee at job interviews has split viewers over unwritten rules
by Jessi Healey Sep 28
Rechat websites
Websites must now be built for AI agents, Rechat CEO says
Rechat's new Websites feature is optimized for AI search
by Nick Pipitone Sep 28
How social media satire earned this agent half of his referrals
How social media satire earned this agent half of his referrals
Bob Tompkins explains how comedy and video marketing built his business
by James Dwiggins AND Keith Robinson Sep 28
An image of Dolly Parton, Teenage Mutant Ninja Turtles and Tron characters to represent the listing marketing hook that these real estate agents found for each of five listings.
Your next listing has a marketing hook. Here's how to find it
These 5 homes offered the hook for memorable marketing
by Christian & Ashley Harris Sep 25
An image of a home under the spotlights on a stage to represent the social media marketing mistakes made when focusing on yourself.
3 questions to ask before you post anything to social media
If every post starts with you, your audience may never figure out what's in it for them
by Roxanne Hale Sep 24
Tangled telephone cords to represent why this author quit cold calling and started local real estate content marketing instead.
20 hours a week cold calling almost made me quit. Do this instead
Content creation helps you learn your market and understand what people care about
by Jesse Scott Sep 22
Email icons over a stack of newspapers to represent real estate client email.
5 client emails that build trust when the news is bad
Your silence speaks volumes when the economy is struggling
by Kyle Crawford Sep 22
New York City housing market
Opinion
New York City's housing market is not one-size-fits-all: Liebman
Buyers and sellers need access, information, professional guidance and flexibility
by Pamela Liebman Sep 21
Real estate content calendar and social media comments on a smartphone screen
The Fed hike shows why timing beats a content calendar
The Fed's rate hike drew reaction on LinkedIn and X before most headlines caught up
by Jessi Healey Sep 21