Real estate agents who pay NCAA athletes will win. Here's why.
Thanks to new rules, NCAA athletes can now use their name, image and likeness to promote your business. Smart agents should seize this opportunity. Here's why
by Chris Smith Today 2:00 A.M.
Keller Williams launches new home-focused training program
The launch of KW New Homes comes amid an ongoing period of historically low housing inventory, making new homes an especially appealing area of focus for many agents
by Jim Dalrymple II Jul 27
QUIZ: Will you make it in real estate? 10 questions that predict new agent success
Answer yes or no to the following 10 questions, and see how you score on the 'most likely to succeed in real estate' scale
by Bernice Ross Jul 27
Virtual brokerage Real plans to add thousands of agents, CEO says
Tamir Poleg also believes the currently wild housing market may calm down in the near future, but he doesn't believes there's a bubble forming
by Jim Dalrymple II Jul 27
'A slippery slope': 14 pros weigh in on biggest contract mistakes
Are you writing an error-free, winning offer? We reached out to industry professionals across the country to find out what contract details agents are getting wrong in today's market
by Christy Murdock Jul 27
Open houses are out: Here's how to get your name out there
Traditional marketing and growth strategies were upended, thanks to the pandemic. Here are a few ways agents can use their special sauce to engage buyers, promote their brand and get that listing sold
by Victoria Kennedy Jul 27
Pulse: Readers share advice for newbies in a shifting market
From pushing forward with your marketing and really knowing your market to offering top-notch customer service at all times, here's the advice you'd give agents entering a shifting market
by Mariam Makatsaria Jul 27
Coldwell Banker names new vice president of Global Luxury program
Michael Altneu, who boasts more than 15 years of experience in real estate, most recently at Realm, will report to Chief Marketing Officer David Marine
Lesson Learned: Connect with your colleagues
Find out how Florida agent Liz Hogan learned that it’s not just what you know, it’s often who you know that gets results
by Christy Murdock Jul 26
5 secret ingredients to creating buyer loyalty
Put these ingredients in place for every buyer lead you receive, and you’ll succeed with more ease and fewer headaches — while building that ever-elusive loyalty
by Darryl Davis Jul 26
11 tips for crafting an offer that won't get passed over
Learn the upsides (and downsides) of contract strategies, and find out how to guard against the most common errors
by Christy Murdock Jul 26
Overwhelmed by social media? Here's a step-by-step guide for growth
When you’re ready to grow your business, social media will be one of your most important tools, and building a content calendar will help you automate your efforts
by Jimmy Burgess Jul 25