Which brokerages provide the best tech? Inman readers weigh in
Inman Publisher and founder Brad Inman asked the Inman Coast to Coast Facebook community which brokerage provides their network with the best, most useful, most functional technology. Unsurprisingly, responses varied widely across the board
by Lillian Dickerson Sep 28
How to decide your brand's DNA as a new agent
Branding will define who you are as a professional and communicate your value to existing and potential clients. If you're a new agent, here are a few things you should be thinking about when cultivating your brand
by Gerard Splendore Sep 28
5 ways to pivot your marketing for 2020's challenges
No one can argue that this year has thrown some major curveballs and forced agents to shift and adapt their business strategies. But what are some of the most effective marketing changes agents have made in 2020? Top agents weigh in
by Georg Chmiel Sep 28
How 'The Social Dilemma' relates to your business
Opinion
A new docudrama on Netflix highlights the dangers of social media and the many ways these platforms are designed to gather data and manipulate its users. But what does it have to do with your business? Here are a few takeaways
by Rachael Hite Sep 28
How to recruit top talent amid sky-high unemployment
For agents and teams looking to build their bench and expand their businesses, today's employment landscape provides a previously unimaginable opportunity to hire top talent. Here are a few ways to make the most of it
by Carl Medford Sep 26
The Real Word: Should agents disclose referral fees?
Opinion
This week, Byron Lazine and Nicole White discuss the importance of disclosing referral fees, markets in trouble and ways to use TikTok for business
by Byron Lazine Sep 25
Zillow continues 'natural evolution' with brokerage shift: Deutsche
Zillow's decision to hire its own agents for Zillow Offers is the latest in its shift to becoming a platform, according to a trio of Deutsche Bank analysts
by Patrick Kearns Sep 24
Google Ads is key to your online presence — here's how it works
Google Ads can be an incredibly powerful tool for any agent to draw in new business. It helps you reach people who are likely to convert to clients — and it costs very little to get started
by Ben Mizes Sep 24
Why we shouldn't forget it's safety month
Opinion
Although sensational headline stories are the ones that fuel discussions on agent safety, other more everyday occupational hazards are worthy of attention, too. Here's why
by Teresa Boardman Sep 24