Inman Publisher and founder Brad Inman asked the Inman Coast to Coast Facebook community which brokerage provides their network with the best, most useful, most functional technology. Unsurprisingly, responses varied widely across the board
Branding will define who you are as a professional and communicate your value to existing and potential clients. If you're a new agent, here are a few things you should be thinking about when cultivating your brand
Sponsored Content
How one-stop shopping transformed a Houston brokerage and how you can do it yourself
No one can argue that this year has thrown some major curveballs and forced agents to shift and adapt their business strategies. But what are some of the most effective marketing changes agents have made in 2020? Top agents weigh in
Opinion
A new docudrama on Netflix highlights the dangers of social media and the many ways these platforms are designed to gather data and manipulate its users. But what does it have to do with your business? Here are a few takeaways
Sponsored Content
Never underestimate how quickly your prospects want to hear back from you
Sponsored Content
Sponsored Content
Captivating an audience through a two-dimensional screen starts with creating a dynamic experience
Sponsored Content
Four ways to know your brand is (or isn’t) serious about support
For agents and teams looking to build their bench and expand their businesses, today's employment landscape provides a previously unimaginable opportunity to hire top talent. Here are a few ways to make the most of it
Opinion
This week, Byron Lazine and Nicole White discuss the importance of disclosing referral fees, markets in trouble and ways to use TikTok for business
Zillow's decision to hire its own agents for Zillow Offers is the latest in its shift to becoming a platform, according to a trio of Deutsche Bank analysts
Google Ads can be an incredibly powerful tool for any agent to draw in new business. It helps you reach people who are likely to convert to clients — and it costs very little to get started
Opinion
Although sensational headline stories are the ones that fuel discussions on agent safety, other more everyday occupational hazards are worthy of attention, too. Here's why
Sponsored Content
How one-stop shopping transformed a Houston brokerage and how you can do it yourself