Inman

Coldwell Banker debuts luxury real estate Web site

Coldwell Banker Real Estate Corp. today announced the launch of a new stand-alone Web site, www.coldwellbankerpreviews.com, which will support Coldwell Banker Previews International, the brand’s high-end marketing program.

The Coldwell Banker Previews search engine allows consumers to view more than 10,000 listed properties from communities in the United States and the 26 other countries where Coldwell Banker has offices. Most of the homes listed are priced at more than $1 million.

“The new Web site allows Previews sales associates the opportunity to dynamically present their listings, including a slide show feature that enables them to display a large variety of photos,” said Charlie Young, senior vice president of marketing for Coldwell Banker Real Estate Corp. “In addition, consumers can evaluate different properties side-by-side.”

Another feature of the new Web site is the Previews Personal Assistant that allows users to save their property searches and listing information, as well as receive e-mail alerts about newly listed luxury properties that match their search criteria.

Coldwell Banker Real Estate Corp. is a subsidiary of Cendant Corp. (NYSE: CD).

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