Inman

MLS-related real estate site announces expansion plans

CleanOffer.com, a Web-based tool that provides consumers with access to multiple listing service property information, has added Google Maps-based property searches, open-house searches and open-house reports, the company announced.

The company also announced expansion plans beyond its base in the San Francisco Bay Area.

“We are continuing to make improvements to CleanOffer as we expand into the Peninsula and the East Coast and are very excited to share our new features with our customers,” said David Faudman, CleanOffer CEO and a veteran Bay Area real estate broker.

Agents can purchase subscriptions to CleanOffer in order to offer MLS property listings information to their clients. Because the site’s features are not publicly available, the site can “offer all MLS property listings for addresses throughout the North Bay and San Francisco in real-time. In Marin County, where CleanOffer was launched, 40 percent of agents provide CleanOffer to their clients, with 90 of the top 100 producers subscribing.”

CleanOffer’s new features include: A consumer open-house report sent by e-mail every Friday, electronic requests by clients to view properties with their agents, and Realtor-branded consumer pages and e-mails, among others.

Jack McLaughlin, CleanOffer president and a Bay Area real estate broker, said in a statement, “Most real estate sites are designed to generate leads for agents, but CleanOffer directly manages relationships with qualified motivated buyers and sellers.” In 2005, half of the homes bought in Marin County were by CleanOffer subscribers, according to the company announcement. “Public brokerage Web sites are for the curious, and CleanOffer is for the serious,” he also stated.

CleanOffer is available in San Francisco, Marin, Napa, Sonoma, Solano and Mendocino counties, with plans to expand services to the San Francisco Peninsula region and MLSs in New England and the Washington, D.C., area.