Inman

Trulia makes move for more listings

Real estate property search site Trulia says it is making it easier for brokers and agents who have limited technical resources to add their property listings to Trulia.com.

The San Francisco-based company on Monday launched Trulia Connect, which offers these brokers and agents a network of Web providers and multiple listing services to help them market listings on Trulia.

About two-thirds of real estate practitioners have their own Web site, according to a survey released this year by the National Association of Realtors, and about 93 percent of those with their own sites said they allow property searches.

Trulia said its new program currently includes service providers such as a la Mode, Delta Media Group, iHouse, Threewide (ListHub.net) and the MLS Property Information Network (MLS PIN). More information on how to access these providers is at http://www.trulia.com/connect/partners/.

The company said that regardless of how listing brokers and agents choose to submit their listings for inclusion in searches at Trulia.com, it will maintain its “free to join – free to leave” policy, which enables participants to join at no cost and leave anytime they want.

Sami Inkinen, chief operating officer and co-founder of Trulia, said, “Our goal with Trulia Connect is to partner with a select group of vendors and MLSs who can quickly enable real estate professionals to get their listings on Trulia and gain exposure to our base of serious home searchers, regardless of their technology infrastructure.”