Inman

‘Top Producer’ can send wrong message

Twitter is all about conversation, and there are plenty of real estate industry-related conversations happening throughout the Twittersphere. One of the more interesting ones occurred this weekend …

It all started with a tweet from real estate consultant Marc Davison (@1000wattmarc). He raised the issue of the often-used moniker, "Top Producer," by real estate agents on Twitter:

 

Marc’s tweet immediately garnered responses from real estate profressionals on Twitter. One of the first to respond was Phoenix-area broker, Jay Thompson (@PhxREguy), who shared in Marc’s dismay at the use of the "Top Producer" moniker:

Another reply came from Ashley Drake Gephart (@AshDHart), a real estate agent in New Mexico, who questioned the dubious nature of the term:

Pam O’Connor (@LeadingrePam), the CEO of Leading Real Estate Companies of the World, quickly replied from a different perspective, that of a consumer. Her reply lead to an interesting exchange between herself and Davison, during which they discuss the need for agents to be more consumer-centric:

One of the final exchanges in the conversation came between Davison and Pennsylvania real estate agent John Lauber (@JohnLauber). Their brief exchange sheds some light on why and how agents should use twitter:

These tweets show us just the highlights of just one of the many real estate industry-related conversations on Twitter every day. Like many of the conversations that start on Twitter, these tweets merely serve as a starting point for what can grow into a much broader conversation about the real estate industry.

You can always become part of the conversation on Twitter by simply signing up for an account. You can find our regular Tweet Estate Updates segments here (see the first installment), and there has even been a Twitter Census of real estate pros, taken by Inman Member Gahlord Dewald (@gahlord). It is a great place to start if you are looking for other real estate pros on Twitter.

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