Inman

Outsmart spam

Episode 8: Spam is a dirty word to Frank LLosa of FranklyRealty.com in Arlinton, Va. In this episode of the Wheel Estate Cam, LLosa describes how he sets spam traps to snare senders of unsolicited e-mails. Periodically changing out the e-mail addresses that you use that are publicly displayed on the Web can also help to curb spam. Even better, he says: Use a Web form instead of e-mail address to allow consumers to contact you.

"I have the right to a clean inbox," he says.

When sending e-mail to others, LLosa says don’t use a cut-and-paste approach to reaching the masses. "I consider spam a mass e-mail going out to more than 10 people," he says.

Watch past episodes of the Wheel Estate Cam.

Frank Borges LLosa is the broker, founder and owner of FranklyRealty.com, a real estate brokerage in Falls Church, Va. He is the creator of the Trust Me I’m a Realtor blog and multiple listing service wiki site FranklyMLS.com. You can follow him on Twitter: @franklyrealty.

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