Inman

Drilling down on local real estate data

Brokerage company Long & Foster Real Estate Inc. has announced the launch of real estate "Market Minute" reports for consumers and its agents that include detailed county-level statistics for dozens of markets in the Mid-Atlantic region, along with tools to share those reports via social media sites including Facebook and Twitter.

The free monthly reports, for markets in Delaware, Maryland, New Jersey, Pennsylvania, Virginia, West Virginia and Washington, D.C., include stats and charts for units sold, active inventory, median sales price, new listings, current contracts, sold vs. list price, months of supply, and sales-price-to-list-price ratio, among other data (view a Market Minute sample here).

"Our sales associates and consumers asked for this type of information," said Jeffrey S. Detwiler, president and chief operating officer for The Long & Foster Cos., in a statement. "In many areas Long & Foster serves, local market information like this has never before been available."

So far there are reports for about 100 county areas, with plans to add more reports, the company announced. Long & Foster reports that it has about 12,000 agents and sold about $25.3 billion worth of homes in 2009.

Screenshot of Market Minute report for Washington, D.C., courtesy Long & Foster Real Estate.

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