Inman

Creative marketing: The real estate agent from hell

Have you seen Really Rotten Realty yet?

Here are a few of my favorite quotes from this site:

"Looking for a home with specific qualities? We will work with you to find out what you are looking for in a home, then we’ll show you the homes we wanted to show you before we pretended to care about your needs."

"Worried about getting preapproved by a mortgage company? Why bother? That takes all the fun out of home shopping. We’ll figure all that math stuff out after you fall in love with a home you can’t afford.

"We hold open houses every week for our clients. We’ve never actually sold a listing by holding open houses, but we have attracted lots of new customers to our agency by using our clients’ homes for our own personal gain. Plus, it’s fun to rummage through our clients’ personal belongings and if we’re lucky there might even be something good in the refrigerator.

"We’ll hold as many open houses as you like. It’s the least we can do.

"Want your house advertised by a professional? We believe in the Three P’s of real estate marketing: Put, Put, and Pray. Put a sign in the yard, put it on the multiple listing service, and then pray someone will come along and buy it.

"We usually find that after enough time passes, and after several price drops the house usually sells itself without too much intervention from us. That’s an easy commission earned. We like easy."

Props to Agent Harvest, which offers an agent search site, for creating this really entertaining (and yes, fictional) site. According to the site: "ReallyRottenRealty.com was created by AgentHarvest for entertainment purposes only and is not a real company (thank goodness)."

Pretty creative if you ask me! What do you think?

Click here to view the original blog post.

Katie Lance is the marketing manager for Inman News. Future of Real Estate Marketing is a part of Inman News.

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