Inman

Point2 adds 11 more syndication partnerships

Real estate technology company Point2 has complete the rollout of its real estate listing syndication and marketing program to 11 multiple listing services and associations, the company announced Thursday.

Saskatoon, Canada-based Point2 syndicates listings from Realtor associations and MLSs in the U.S. and Canada to nearly 60 real estate consumer websites, search engines, classifieds and auction sites. With the rollout, Point2 now has nearly 240 partners in North America, the company said.

"We’re pleased to see adoption of Point2’s syndication program maintain this kind of momentum," said Saul Klein, Point2’s senior vice president, in a statement.

"Automating listing distribution through an MLS feed, at no cost, circumvents an onerous manual process for many brokers and agents, and eliminates unnecessary duplication of effort and time," he added.

The 11 associations are located in nine states: the Grand/San Juan Association of Realtors MLS in Utah; Rock Green Realtors Association in Wisconsin; Fremont County Board of Realtors in Wyoming; Chipola Area Board of Realtors in Florida; Grant Pass Association of Realtors in Oregon; Midwest Missouri Board of Realtors in Missouri; Down River Association of Realtors MLS in Michigan; Northern Black Hills Association of Realtors and Southern Black Hills Association of Realtors, both in South Dakota; and Hemet San Jacinto Board of Realtors and Rancho Southeast Association of Realtors, both in California.

As part of the rollout, the 11 MLSs and associations will also market Point2’s subscription-based Point2 Agent marketing software platform to their members. The 11 organizations have just over 4,000 members, combined, who collectively represent about 14,000 for-sale listings.

Goleta, Calif.-based Yardi Systems Inc. acquired Point2 in September 2010.