Inman

The medium, the message, the painter

A promotion by a mobile advertising company last week took off on the Internet last week, getting news coverage everywhere from the Hamptons to Dubai. The offer: Adzookie will paint your house — and pay your mortgage for as long as the house stays painted. The catch: The painted house becomes a gigantic billboard for Adzookie.

The company told media outlets it received thousands of responses from would-be takers within days of its announcement.

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