Major online real estate search portal and marketplace Zillow and Northeast real estate brokerage heavyweight Howard Hanna Real Estate Services announced a marketing partnership Monday that will feature Howard Hanna listings atop search results in the Yahoo-Zillow Real Estate Network for searches in areas where Howard Hanna has listings.
Each listing will "prominently" feature the Howard Hanna company logo, the property listing agent’s photo and contact info, and a link to Howard Hanna’s website.
"We talked to our agents, buyers and sellers," said Hoby Hanna, president of Howard Hanna, "and found what we were looking for with Zillow: marketing choice and client value." (View a related video here.)
Howard Hanna has 134 offices and 4,700 agents spread across Pennsylvania, Ohio, New York and West Virginia, and as of last year is the fourth-largest real estate company in the U.S.
After partnering with Yahoo Real Estate in early 2011, Zillow announced it had "the largest real estate network on the Web." Zillow’s 30 million unique visitors last month help bolster that claim, along with data from Hitwise.
As part of the partnership, Howard Hanna’s mortgage wing will join the Zillow Mortgage Marketplace, a Zillow service that helps users estimate mortgages and connect with lenders.