Inman

Auction firm pitching its services to homeowners

National real estate auction company Williams & Williams has launched a website designed to help homeowners decide whether to sell their home at auction.

The "Sell Your Home" Web portal includes an "Is Auction Right For Me?" survey, a timeline of the auction process, comparisons of auctions vs. traditional sales, an explanation of auction options and fees, and a rundown of the marketing involved to attract buyers.

"Selling a home at auction isn’t new. We’ve been selling on behalf of individual sellers and families for more than a century. Most Americans, however, remain mystified by auction and how it works," said Pam McKissick, Williams & Williams CEO, in a statement.

In reference to the survey, McKissick added, "Sellers answer a series of questions about their home through our online survey and connect with one of our sales representatives to determine a value range for their home, the best type of auction to achieve that goal, details of the deal structure, and if auction is right for them."

Tulsa, Okla.-based Williams & Williams has 30 auction teams that sell all types of real estate in all 50 U.S. states, Washington, D.C., and Puerto Rico.