How brokerages will move beyond social media tactics

The rise of social media has opened up a new world of opportunities that real estate brokers and agents have dived into headlong.

Many would argue that social is more than just another marketing channel — it’s becoming the core of the modern business.

At Real Estate Connect San Francisco, industry leaders will explore how brokers can move beyond social media tactics to create real value for their business.

Participating in the Thursday, July 11 panel, “Social Awkwardness: What a Brokerage Should Do — and Not Do — in the World of Social Media,” will be: Wendy Forsythe, executive vice president and head of global operations, Carrington Real Estate Services (@brandWendy); Jay Thompson, director of industry outreach and social media, Zillow (@zillowforpros); Ginger Wilcox, director of industry marketing, Trulia (@gingerw); Erica Campbell, director of social media, Homes.com and ForRent.com (@ericacampbell‎); and Laura Monroe, social media director, Inman News; emcee, Agent Reboot (@lauramonroe).

See more of what’s on the agenda at Real Estate Connect San Francisco, which takes place July 10-12 at the Hilton Union Square.