Inman

How to reach, market and close global business

North America image via Shutterstock.

International buyers accounted for 6.3 percent of U.S. existing-home sales volume during the year ending in March — about $68.2 billion in sales all told, according to the latest estimates from the National Association of Realtors.

That’s a smaller slice of total sales than the year before, but one that still represents a sizable chunk of the market. Brokers and agents ignore international buyers at their own peril — particularly in states like Florida, California, Texas and Arizona that attract the most buyers from outside the U.S.

But time, distance and the purchase process all stand in the way of successful transactions. How can your firm reach, market and close international clients in today’s market?

Hear what five experts on the topic have to say during a Real Estate Connect San Francisco panel discussion, “Long Distance Relationships: How to Reach, Market and Close Global Business.”

Participating in the Friday, July 12 panel will be Andrew Taylor, co-CEO, Juwai; Jonathan Cooper, vice president of operations, Macdonald Realty Group (@jtscooper); Chuck Garrett, COO, Kahala Associates (@chuckgarrett); Maria Babaev, managing director, Laffey Fine Homes Real Estate (@mariababaev); and John Yen Wong, agent, Better Homes and Gardens Real Estate.


Andrew Taylor

Jonathan Cooper

Chuck Garrett

Maria Babaev

John Yen Wong

See more of what’s on the agenda at Real Estate Connect San Francisco, which takes place July 10-12 at the Hilton Union Square.

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