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Capturing and using consumer data [VIDEO]

Big data image via Shutterstock.

An expert in mobile, social media and digital marketing for real estate professionals, Jeff Lobb is vice president for technology and innovation at EXIT Realty Corp. International.

Hear what this Realtor, trainer and coach has to say about capturing and using consumer data.

Jeff Lobb, vice president of technology and innovation at EXIT Realty Corp. International (2:28).