Inman

New Zillow Digs iPhone app aims to inspire remodelers

Zillow Digs, the home improvement wing of the large real estate marketplace, has launched its first iPhone and iPod touch app.

Digs, which launched in February on the Web and with an iPad app, is designed to give homeowners remodeling ideas and an understanding for how much specific projects cost.

Remodeling professionals like architects, contractors and designers can sign up at Zillow for a free profile that will facilitate their interaction with home shoppers and homeowners on Zillow Digs.

“Zillow Digs App on iPhone and iPod touch makes it not only easy to be inspired wherever, whenever, but also simple for our users to capture, share and engage on designs they love,” said Amy Bohutinsky, Zillow chief marketing officer, in a statement.

The new app release, which includes an update to the iPad app, is optimized for iOS 7 with full-frame photos and added visual depth.

On Wednesday, Digs began matching paint colors in photos on the site with those from paint maker Sherwin-Williams.

So far, Zillow says, users have “dug” more than 1 million photos on the platform and created more than 160,000 boards of ideas and decor they love, and contributed more than 85,000 photos.