Homes.com has launched what it’s pitching as a “comprehensive social media suite” for real estate professionals that simplifies marketing through social channels by providing everything from social media account setup and custom graphics to posting content on agents’ behalf.
Homes.com Social is available as part of the Homes Connect marketing suite, with three components aimed at enhancing branding, leveraging reputation and driving meaningful conversations.
After setting up accounts for them on seven social media channels, Homes.com Social helps agents build visibility on Facebook, Google Plus, Twitter, YouTube, Instagram, Pinterest and Foursquare by providing daily posts and enhancing brand consistency with a custom cover photo, profile icon and Welcome App.
Custom-built Facebook apps help agents generate traffic and monitor community interaction with reports measuring growth, demographics and content performance. Homes.com creates, manages and provides prizes for monthly contests featured in a Sweepstakes App that the company says can generate “likes” for subscribers’ business pages and grow their fanbase across networks.
Homes.com Social provides “social listening” tools help users manage their online reputation using executive reports, monitor local listings, and view and respond to online reviews across multiple platforms.
As part of the program, the portal also provides access to live experts and continuing social education including online training, webinars, newsletters with social media best practices, how-to’s and marketing templates.
Last month Homes.com launched a new responsive design website platform for real estate professionals, Homes Connect Fusion, that adapts content for viewing across desktops, laptops, tablets and smartphones.