Allying with influencers vs. ‘Broker’s Grand Opens’

Editor’s note: The #madREskillz finalist who receives the most votes in the poll below will be featured in an Inman News story. Click here to learn how to participate in Inman News’ weekly #madREskillz competition. Voting closes 10 a.m. Eastern time Monday, March 31.

1. Digital marketing consultant Chris Gilmer helps brokerages use social media tools like Little Bird to form relationships with local influencers and leverage them to reach more potential buyers and sellers.

2. Larry Revier, a broker associate at Southeast Florida brokerage Re/Max Preferred, generates buzz around listings by hosting “Broker’s Grand Opens” where he raffles off an $1,000 prize to one lucky agent.