Kunversion LLC has broken out four features of its high-end consumer relationship management platform and made them available to brokers and agents on an individual, a la carte basis.
Nosy Neighbor and Listing Machine help agents generate seller leads; Property Boost enhances the marketing of listings using Facebook ads; and Chatty Agent provides real-time, 24/7 chat services on brokers’ and agents’ websites.
“We wanted to create simple, bite-sized, lower-cost tools,” Justin Tracy, co-founder and chief technology officer of Kunversion, told Inman News.
Like other firms, Kunversion wanted to offer products to help brokers and agents generate seller leads given that many markets are experiencing low inventory this buying season, Tracy said.
Nosy Neighbor helps agents generate seller leads by automatically sending agent-branded postcards to the immediate neighbors of homeowners who have just listed their home for sale and telling them they can find out more information from the Nosy Neighbor agent.
Screen shot of Nosy Neighbor postcard design.
The product, which is sold on an exclusive basis by ZIP code at a price of $199 per month, was designed to give agents who don’t have listings an opportunity to market just-listed homes, Tracy said. Since the postcards have no multiple listing service information like home photos or addresses, they don’t have to include competing broker or agent information, he said.
Starting at $199 per month, Listing Machine helps brokers and agents connect with homeowners who are curious about their home’s value and may be looking to sell.
By embedding the tool on their websites and with the help of Facebook advertising, agents can direct homeowners to listingmachine.com where homeowners enter their address. As soon as they do, Kunversion automatically sends out an agent-branded postcard on the agent’s behalf that features a Google Street View image of the home with Kunversion’s estimate of the home’s value and a prompt to contact the agent.
If homeowners then choose to enter their cellphone number, Kunversion gives agents a couple of minutes to respond with their own valuation for home. If they don’t respond in time, Kunversion sends a text to the homeowner with the home valuation and a prompt to contact the agent and sets the homeowner up on a drip text marketing campaign on the agent’s behalf.
Trulia launched a similar product — Trulia Seller Ads — in February that allows agents to brand a free home value report Trulia sends to consumers who request it.
Agents can use Kunversion’s Property Boost to elevate the marketing for a listing with a seven-day Facebook ad that provides daily performance reports that they can give sellers to demonstrate their marketing efforts. The tool costs from $50 to $69 per listing per boost, Tracy said.
Agents who want live, around-the-clock chat support for their websites can use Kunversion’s Chatty Agent product, which goes for $99 per month for the average broker or agent website.