Inman

Juwai.com to market Luxury Portfolio International listings to Chinese buyers

Screen shot of Juwai.com home page

Real estate network Luxury Portfolio International, a network of 200 real estate agencies representing listings valued at more than $44 billion in 47 U.S. states and 30 countries, has signed an agreement to market all of its listings to Chinese buyers on Juwai.com.

Juwai.com, which claims to be the most popular website for Chinese who are buying property outside of China, markets 2.4 million listings in 53 countries to a monthly audience of 1.5 million — more than 8 out of 10 who reside in mainland China, the company says.

Luxury Portfolio International is the “luxury face” of Leading Real Estate Companies of the World.

Under the terms of the agreement between the two companies, Juwai.com will market all of Luxury Portfolio’s listings in Chinese. Luxury Portfolio members will also have the option to upgrade their corporate and agent branding on Juwai.com, as well as for their listings.

Available upgrades include luxury branding, extra agent profiles, additional translation services, email direct marketing and Chinese-language property brochures.