If you missed Part 1 of the New agent starter kit, check it out.
Continuing from Part 1, we dive deeper in to the essential tools and strategies that make a top-producing real estate agent. More key tools for your kit include a comprehensive Web strategy, a solid listing presentation, tips for finding a committed mentor and accountability partner, and a committed weekly prospecting schedule.
What I’ve learned more than anything over the past few years is that potential clients rarely commit to a recommendation or a referral without engaging in some form of online research — or what we call digital vetting.
For this reason alone, having a high-quality online presence such as a beautiful website and dialed-in social media can have a significant impact on creating a valuable first impression. Your online content serves to demonstrate your specialized skill sets, knowledge and market.
Another missed step by new agents is neglecting to develop and refine a top-notch listing presentation. The value of moving beyond a linear presentation and creating a display where agents can cover important information while remaining flexible enough to address client questions and concerns along the way.
Despite the cliche, practice does make perfect. Practice, review and refine the presentation often because it will give you the confidence to display your talents and services at every opportunity.
At this point you might be asking yourself, how do I utilize these tools if I don’t even have a foothold in the industry? The answer is simple, but execution is vital. Find two important figures, a mentor and an accountability partner that you feel will best nurture your professional growth.
Recently, a comprehensive survey of the top agents in Southern California was taken, and one element stood out above all else. There was an unanimous agreement that consistent commitment to 10 hours of prospecting per week was at the core of their success at generating business.
That’s the premium number for providing adequate business for agents while still allowing sufficient time to provide quality professional service to current clients.
The tool and strategies outlined throughout this two-part series are designed to be implemented collectively and work together to ensure an agent’s success. As each element integrates with another, it creates an essential framework that you can use to build a highly successful real estate career.
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Corey Wright is the co-founder of WingWire, a custom website and blogging service for real estate agents, and co-host of Modern American Realtor, a podcast for the modern agent. You can connect with him on LinkedIn or Instagram (@filbertsteiner).