Inman

Funding platform enters wine country

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U.S. investors looking to own a piece of Napa can now do so with a minimum investment of $50,000.

Via the RealCrowd platform, real estate investment firm Madison Marquette is offering accredited individuals the chance to invest in Oxbow Public Market, a 40,000 square foot multi-vendor marketplace that specializes in locally sourced, artisanal products.

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“To see a group (Madison) like that utilize this new mechanism is incredibly exciting,” said Adam Hooper, CEO of RealCrowd, adding this is the first time the institutional firm has opened up an opportunity to outside investors or the public.

The quality of the asset is unique to crowdfunding opportunities, which often focus on value-add apartments or retail.

“This (asset) bring intangibles outside of the financial piece,” Hooper said, adding the market showcases local purveyors. “For our more tech-focused, millennial investor base there’s also something about the experience.”

Earlier this year, Madison Marquette and developer The Carlin Company completed a successful recapitalization of Oxbow in order to expand the property’s upscale shopping and dining experience.

South of Napa, RealCrowd recently wrapped up a fund raising effort for a hotel development in San Francisco. Located on Market St., the Yotel Hotel is being developed by Synapse Development along with Kuwait Real Estate Company.

Email Erik Pisor