In the U.S., 48 percent of homebuyers go to open houses as a source of information. What’s compelling is that repeat clients account for a median 20 to 40 percent business depending on an agent’s tenure, whereas referrals make up an additional 24 percent. This means that the more strangers agents can turn into customers today, the bigger the opportunity to grow their business over time.
I talked to five open house pros to get some tips and tricks, and here’s what they had to say:
Of course, what works for these open house experts might not work the same way for you. Adapting and customizing these insights so that you can make your brand stand out is key.
Best of luck at your next open house.
Melissa Kwan is the co-founder and CEO of Spacio. You can find her on Linkedin and Twitter.