There were a couple of exciting announcements exclusive to Keller Williams agents yesterday — one involving Zillow and one involving DroneBase.
During the 2016 Keller Williams Family Reunion yesterday, CEO Chris Heller announced a partnership with DroneBase, a nationwide network of drone pilots who shoot aerial video footage for real estate professionals.
The partnership offers exclusive pricing that allows KW agents to take advantage of a $200 discount on DroneBase’s $599 pro package and custom package services. In addition to the discount, members of the Commercial and Luxury Homes divisions will receive additional benefits.
Drone use represents ‘tighter integrations with technology’
Darryl Frost, Keller Williams’ public relations and communications manager, said the exact details of additional benefits for the Commercial and Luxury Homes divisions are still being worked out, but that the company believes the DroneBase partnership will “allow our agents to grow their businesses and remain competitive with technology that’s on the leading edge.”
Furthermore, Frost notes that the DroneBase partnership is part of a larger initiative to “create tighter integrations with our technology platform in the future.”
Making ‘your listing, your lead’ a reality
In addition to their partnership with DroneBase, Keller Williams has partnered with Zillow to provide agents with prominent listing agent availability on all of their listings on Zillow and Trulia.
Cary Sylvester, Keller Williams’ vice president of industry development, says this partnership is an evolution in the company’s longstanding relationship with Zillow and Trulia since 2007. “There have been a lot of changes in the industry since we first negotiated our listing treatment with Zillow,” she said. “It was time to craft a new content agreement.”
This partnership is in line with KW’s “your listing, your lead,” philosophy and guarantees that no other agent’s branding, name, photo, contact information and so on will display on their listings.
KW has agreed to allow a buyer contact form on their listings that go to a Zillow Premier Agent as long as no other agent is ever directly displayed on KW listings.
Sylvester expects the partnership will give agents “significantly more direct contacts from their listings than previously.”
