Inman

Focusing on one social media platform to build consistency

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Bill Gassett of Re/Max in Holliston, Massachusetts, joins Homesnap’s Gayle Weiswasser to talk about focusing on one form of social media — in this case, Google Plus — to create specific and specialized content on a consistent platform.

Bill Gassett is a real estate agent for Re/Max in Massachusetts and a self-described social media junkie. You can follow him on Twitter and Google Plus.