“I can’t sit back and relax for one minute,” says broker, Realtor and founder of Quigler Barbara Fairfield. “I’ve got a consumer that’s smarter than ever and I need to be one step ahead of them in order to create my value in their eyes.”
Technology can help with staying ahead of the curve, she explains, but where does experience fill in the gaps? It comes down to interpreting information for clients swarming in data.a
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