Inman

This brokerage started documenting its own reality show. Here’s what happened.

JK Realty broker-owner Kala Laos has figured out the secret to successfully marketing her business: stop creating content and start documenting instead.

Find out what happened at JK Realty when the team hired a “predator” — or a photographer, editor and videographer — to take their story one step further by creating a reality show and posting one vlog a day.