As a real estate agent, Instagram can be one of the most powerful tools at your disposal — a way to both search for and market beautiful listing photos, stay up to date on industry news and even find leads.
Just like agents should be using Instagram to market themselves, it’s also a good idea to follow those who know how to work the platform successfully for inspiration. In 2018, Instagram is home to just about every kind of real estate account imaginable — from major companies like Zillow to indie brokerages and ‘Instagram celebrities’ who sell multi-million-dollar homes straight from the platform.
That said, knowing who to follow isn’t always obvious. We’ve put together this list of the best real estate Instagram accounts that will bring a daily stream of interesting and helpful real estate content at your fingertips.
1. Lance Tuazon (@lance_tuazon_design)
Keller Williams agent Lance Tuazon is a bright example of an Instagram success story — he amassed a large following by making collages out of listing photos.
2. National Association of Realtors (@nardotrealtor)
NAR uses Instagram to post housing studies, industry data and market statistics that could help you in your work.
3. Loida Velasquez (@loidavelas)
eXp Realty agent Loida Velasquez regularly writes behind-the-scenes posts about her real estate work.
4. RE/MAX Real Estate (@remax)
Most real estate giants should already be in your daily feed.
5. Chad Caroll (@chadcaroll)
Taking the Instagram listing up a notch, broker Chad Carroll actually posts the price and property information of each home in the Instagram caption itself.
6. The Broke Agent (@thebrokeagent)
For your daily dose of real estate comedy, be sure to follow The Broke Agent for industry-related jokes and memes.
7. Amy Bohutinsky (@amybo)
As Zillow’s COO, Amy Bohutinsky regularly posts real estate news and interesting industry tidbits.
8. Compass (@compass)
Not limiting itself to company news, tech-forward Compass reposts the most interesting listings from its agents across the country.
9. Desiree Patno (@desireepatno)
The founder of Women in the Housing & Real Estate Ecosystem (NAWRB), Desiree Patno regularly features influential women in real estate on her account.
10. Fredrik Eklund (@fredrikeklundny)
Known for his head-spinning real estate career, Fredrik Eklund has starred on Million Dollar Listing New York and closed over $5 billion in residential real estate sales.
11. Molly Nichols (@mollynicholsatw)
Along with posting photos of regular properties, this Keller Williams agent also posts quick home decoration tips and runs ‘Minutes With Molly,’ an Instagram Stories show in which she gives selling advice.
12. Ian Grossman (@realestate_atx)
To stand from other agents in the Austin area, Keller Williams’ Ian Grossman accompanies his property photos with interesting tidbits about its neighborhood.
13. The Real Houses Of Instagram (the_real_houses_of_ig)
Kate Rumson’s extremely popular Instagram account is another must-follow for anyone in the industry.
14. Architectural Digest (@archdigest)
While not directly real estate-related, this magazine’s Instagram is an excellent source of design and home styling inspiration.
15. Bill Larsen (@flipsocal)
Grupe Real Estate’s Bill Larsen posts impressive before and after photos of properties he works on.
16. Zillow (@zillow)
You wouldn’t ignore Zillow in your regular work, so don’t do it on Instagram.
17. Jessica Honeycutt (@realtor_jessicahoneycutt)
This eXp Realty Realtor is a good example of how to run an interesting and relevant Instagram page.
18. Windermere Real Estate (@windermere)
Follow for some West Coast real estate porn.
19. Matthew Sweat (@sweatbrah)
Coming from a background in photography, this Keller Williams agent posts particularly stylish photos of homes.
20. Real Estate Academy (@realestate_academy)
This Instagram account interjects photos of luxury listings with industry advice.
21. Inman (@inmannews)
Need we say more?
