Inman

The Real Word: The Amazon-Realogy partnership and TurnKey

Byron Lazine and Nicole White are two agents in Connecticut who give us their thoughts on the week’s news every Friday in “The Real Word,” a weekly video column on Inman.

Watch Byron Lazine and Nicole White give a real estate agent’s perspective on industry-related topics. This week, Amazon and Realogy partnered up to introduce a new platform called TurnKey that aims to simplify the buying and moving process.

As Inman staffer Patrick Kearns reported, “The partnership essentially catapults Amazon into the lead generation business in similar ways as Zillow, albeit with Realogy as an exclusive partner.”

Byron and Nicole discuss what that means for the industry and agents like themselves in particular.

This week on “The Racket”: