Jessica Swesey, partner and chief marketer at 1000watt, a creative agency for real estate, took the Inman Connect Las Vegas audience through a set of exercises that challenged the crowd to think deeply about what makes their brands unique, what attracts people to them and how they can amplify their experiences for greater connection.
“Your brand is really perception,” Swesey said. “It’s mainly defined by other people. So you definitely need a strategy in how you want to shape it, but at the end of the day, the meaning of your brand exists in the minds of the marketplace.”
Strong brands have a strong point of view. Grab a pen and paper, and watch the full video above to work through the exercises yourself.
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