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WATCH: How to tailor your social media to your customers

Photo by AJ Canaria of PlanOmatic

Succeeding at social media means knowing who your customer is, and going where they are. That was one of the key takeaways from a Q&A session at Inman Luxury Connect with four experts: Laura Monroe, head of industry and brand engagement at Real Estate Webmasters; Grant Wise, the founder of Witly; Farrah Brittany, an agent on the Umansky Team at The Agency; and Alex Goldschmidt, the associate director at Digital Media Management.

The group offered advice on making yourself a thought leader, shared recommendations for brokerages with an older demographic, and discussed the merits of LinkedIn.

Watch the full video above on Inman Select to find out more.

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