Real estate website developer Placester will provide discounted access to its premium real estate website themes to thousands of agents at hundreds of brokerages affiliated with Exit Realty Corp. International as an approved vendor, the companies said.
Placester’s customizable websites are powered by WordPress, and feature built-in IDX/MLS search and SEO with pages for every listing and neighborhood. Responsive themes scale content across different screen sizes, and allow agents to upload EXIT Realty-approved logos and branding.
In July, Placester announced that it had opened up its system to work with other platforms, released an Internet data exchange (IDX) plug-in that developers can install in their websites, and integrated Placester with customer relationship management (CRM) platforms Follow Up Boss and Contactually.
Last fall, franchisor Exit Realty announced separate deals with dotLoop, to power its agent-facing, cloud-based business software, Total Office Resource Center (TORC), and with Trulia, to provide discounts to Exit Realty-affiliated agents who want to market their listings on the home search site.
