Realtor.com’s national TV ad does a better job of connecting with consumers than Zillow’s, according to the 3,687 readers who took Inman’s poll this week.
It wasn’t a landslide, but with 60.7 percent of the votes, realtor.com came out ahead.
Realtor.com’s new national TV ad unveiled in early May.
The operators of the two portal heavyweights are not just doing battle on the national TV airwaves.
With realtor.com operator Move Inc.’s new New York City-focused ad campaign for its flagship portal, their sprawling fight for portal dominance spilled out onto the streets of the Big Apple this week. Zillow Group launched an ad campaign for its New York City portal StreetEasy in March.
You have {{data.cm.viewsLeft}} articles left this month.
This content is available to Inman Select subscribers.
Please select an option below.
Please register to access this content.
To continue viewing the content you love, please sign in or create a new account
You have used all of your free pageviews.
Please subscribe to access more content.
Access denied!