Marketing

Realtor.com launches NYC ad campaign

NYC-tailored campaign features print, digital and 'out-of-home' ads on buses, street carts, phone kiosks and more

Future-Proof: Navigate Threats, Seize Opportunities at ICNY 2018 | Jan 22-26 at the Marriott Marquis, Times Square, New York

Like fashion, art and food, real estate in New York City is a land apart. And today, realtor.com operator Move Inc. joins its chief rival, Zillow Group, with a marketing campaign designed to reach the Big Apple's unique audience. Move unveiled its new "real estate in real time" national ad campaign for its flagship portal last week. The New York City version includes digital, print and a variety of "out-of-home" ads like bus wraps, street carts, phone kiosks and digital signage (including a sign in Times Square), and the campaign runs through the end of June. Sample campaign headlines include: "Move On Up To The Lower East Side." "Find Your Dream Apartment In A New York Minute." "It's Time To Stop And Think Outside The Brownstone." "The campaign is consistent with the rhythm and energy of New York City and extends our overarching message that realtor.com represents what is 'real' in real estate by delivering the most accurate listings and arming consumers with the d...