Inman

3 keys to growing a sustainable brokerage

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Zach Schabot

CHICAGO — When you’re building a brokerage, you know the key to your success is sustainable growth.

Zach Schabot of Bamboo Realty is all too familiar with this process. The second-generation real estate professional broke down common misconceptions, proven processes and helpful mindsets for growth and stability in a session at Inman Connect On The Road Chicago.

Utilize your agents

Bamboo Realty has agents all over the country (Houston, Dallas, Fort Worth and Denver among them), but it’s still important to connect everyone together.

Weekly webcast meetings get everyone in one place. Brokers can make these meetings interesting by getting agents to share their own experiences, skills and knowledge outside of the real estate industry.

Be positive amidst change

Systems that work for 25 agents may not have the same impact with 100 agents. You can head for success by adding people to your team who are excited for an experience, not for a specific system or technology.

“You will set the tone for every change and challenge your company goes through,” he said. If you are excited for a new adventure, a change, your agents will see that and respond positively.

Processes and systems will change and go out of style, but it’s important to remain on your toes. Plan as much as you can, but know you may have to ditch the whole thing.

Don’t disregard renters

The phrase used to be “list to last,” but now it’s “lease to last.”

A lot of agents and brokers disregard renters. But you can scale if you allow people to work with renters, he said, it allows brokers to hire new agents, and is a great opportunity for new agents to build their pipeline quickly.

You can gain a whole lot of leverage if you work with renters. And now that you helped them and treated them well, renters will come back to you when they are ready to buy.

People are innately happy and successful when they know their work matters. Encourage your team, support agents and give them a reason to come to work.

Email Kimberly Manning