Houston-based Bamboo Realty takes a real estate long view, betting that today’s renter will be tomorrow’s buyer, and it has brought on prominent industry player Zach Schabot to help take the sale side of its business to the next level.

Bamboo Realty launched as a rental-only firm in late 2009 and began representing buyers and sellers two years ago. In 2014, it did 114 units for a sales volume of over $40 million, but it has never marketed itself as a for-sale brokerage.

That’s where Schabot comes in, said Sarah Jones, Bamboo Realty’s broker and co-owner. Schabot gained national prominence as a spokesman for Raleigh-Durham, North Carolina, brokerage Go Realty and for his work in developing GoConnect, an iPhone app designed to help agents organize their workflow around leads and transactions.

As executive vice president at Bamboo Realty, Schabot will help the firm stay in closer touch with its renters and capture more of them as buyer clients when they’re ready to stop paying rent checks. Schabot will also help spearhead a for-sale marketing plan for the firm. The firm’s follow-up with renters until now has fallen short, Jones said.

Sarah Jones

Sarah Jones

Schabot will have a database of approximately 26,000 contacts to design a stay-in-touch strategy for, she said.

Schabot said he decided to join Bamboo Realty because he values Bamboo Realty’s commitment to giving back to the community (it donates 5 percent of its revenue to charity) and for the opportunity to cultivate the next generation of real estate pros. “I feel a personal obligation to help bridge the gap between industry veterans leaving the business and new agents who will lead our industry for a few more decades,” Schabot said.

Schabot’s referring to the relative youth of Bamboo Realty’s 35 agents, who have an average age of 33. After opening an office in Denver last October, and with the new one in Raleigh, the firm now has four offices.

Zach Schabot

Zach Schabot

An increased focus on the for-sale side of its business doesn’t mean the firm — which helped 1,408 renters find a home in 2014 — will shift toward a focus on sales.

One of the founding ideas for the firm was to serve younger clients, and it will always focus on grooming them from the embryonic stage of homebuying known as renting, Jones said.

It’s also a great business model because there’s not much competition, Jones said. Bamboo Realty makes money from landlords who pay the firm for finding them renters.

Plus, the for-sale market goes up and down with the economy, but rentals are a steady market and allows Bamboo Realty agents to forgo cold-calling and door-knocking to drum up business, Jones said. Agents at her firm just have to cultivate relationships with the renters they help serve to generate for-sale business, she said.

Email Paul Hagey.

Show Comments Hide Comments

Comments

Sign up for Inman’s Morning Headlines
What you need to know to start your day with all the latest industry developments
By submitting your email address, you agree to receive marketing emails from Inman.
Success!
Thank you for subscribing to Morning Headlines.
Back to top
Prepare for this fall with top agents & brokers at Connect Now this Tuesday.GET YOUR TICKET×
Limited time: Get 30 days of Inman Select for $5.SUBSCRIBE×
Log in
If you created your account with Google or Facebook
Don't have an account?
Forgot your password?
No Problem

Simply enter the email address you used to create your account and click "Reset Password". You will receive additional instructions via email.

Forgot your username? If so please contact customer support at (510) 658-9252

Password Reset Confirmation

Password Reset Instructions have been sent to

Subscribe to The Weekender
Get the week's leading headlines delivered straight to your inbox.
Top headlines from around the real estate industry. Breaking news as it happens.
15 stories covering tech, special reports, video and opinion.
Unique features from hacker profiles to portal watch and video interviews.
Unique features from hacker profiles to portal watch and video interviews.
It looks like you’re already a Select Member!
To subscribe to exclusive newsletters, visit your email preferences in the account settings.
Up-to-the-minute news and interviews in your inbox, ticket discounts for Inman events and more
1-Step CheckoutPay with a credit card
By continuing, you agree to Inman’s Terms of Use and Privacy Policy.

You will be charged . Your subscription will automatically renew for on . For more details on our payment terms and how to cancel, click here.

Interested in a group subscription?
Finish setting up your subscription