One of the things that often gets lost when discussing major acquisitions by big companies is the individual agent, who goes from utilizing a startup’s service to potentially running a crucial part of a business on a competitor’s platform. It happened with Compass’ acquisition of the popular customer relationship management tool Contactually, as well as RE/MAX’s acquisition of booj.
“That was a big question when we bought booj, there were nearly 20 existing customers using that platform,” Adam Contos, the CEO of RE/MAX said on a panel discussion with eXp Realty’s CEO Glenn Sanford and Real Estate Webmasters’ CEO Morgan Carey.
Contos said you always get two questions: Are you going to kick me off the platform, and are you going to steal my data? The answer, he explained, is no and no.
“We’re about treating customers with respect and the security of the information,” Contos said. “Nobody needs to put themselves in a situation where they’re making a bad name for their information security. That’s bad all around and bad for business.”
Don’t miss out on the latest Inman Connect videos published daily. Discover what’s next and grow your business by watching on replay or joining us at upcoming events for live learning and networking. Session videos, livestream and event discounts for Connect are all exclusive to Inman Select subscribers.
