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7 things agents look for in a brokerage

Earning a competitive commission split is important, but it’s not the only thing most agents look for when choosing or staying with a brokerage.

EXIT Realty was built on human potential. Our unique business model provides the opportunity for financial security now and in the future, but there is more to real estate than that. In our experience, these are the seven factors agents want most:

1. Leadership

EXIT Realty’s executive team has more than 459 combined years of real estate experience. In the field, we duplicate ourselves with experienced, forward-thinking business people who own the subfranchisor rights to all or part of a state or province providing boots on the ground as regional owners. We then select great leaders in each marketplace to become franchise owners. Many of our most successful owners were team leaders, top producers or managers advancing to the next level of their personal growth.

2. Education

At EXIT Realty, we provide live and remote education, and much of our training is available on-demand. Courses range from creating your reality to the basics of real estate sales to mastermind. Mentorship and coaching are available for everyone to achieve his or her next level of growth.

3. Help with technology

Our Vice President of Technology Engagement, Annette Anthony, speaks three languages: English, Spanish and Technology. During the morning of her live sessions, she works privately with broker/owners teaching them how to maximize our technology to create a solid foundation within their office. In the afternoon, she teaches agents how to utilize EXIT’s tools to maximize their time and connections, so by the end of the day, they know the dollar value of their database and the importance of communicating with consumers.

4. Help with the details

Handling the minutiae is not where real estate agents make their money; the best use of their time is spent with people. One of the ways EXIT helps with the details is by automatically creating a flyer, branded and unbranded virtual tour, single property website and more for every eligible listing. The Expert Marketing Suite™ is an effective listing and sales tool and is included as a benefit of membership with EXIT at no additional cost.

5. A marketing program they can track

Two of the trackable marketing tools provided as EXIT member benefits are the Mobile Business Card™ and geolocation Smart Sign™ technology.
Agents choose a vanity code which prospects can text to 85377 to receive their agent’s Mobile Business Card™. The system notifies the agent when someone has requested their MBC and delivers their mobile number right to the agent’s phone.

With geolocation Smart Sign™ technology, potential buyers in front of any EXIT listing in North America can text EXIT to 85377 and instantly receive property details on their phone. The technology is smart enough to know it’s the EXIT agent’s listing and instantly notifies the agent on their mobile device.

6. A polished, professional image

A portion of every transaction fee received by EXIT’s Head Office is applied to our charitable fund. Through the Spirit of EXIT Dollar-for-Dollar Matching Program, EXIT offices and associates can raise money for local, approved, registered charities and apply to have those funds matched from our pledged pool of funds, which to-date, exceeds $5.5 million. We email our client and the agent on the other side of the transaction to let them know and to say thank you for doing business with us.

7. Skin in the game

The MacMillan Dictionary defines “skin in the game” as “to be at risk financially because you have invested in something that you want to happen.” The success of every EXIT office matters to our associates because they can sponsor agents into any EXIT office in North America.

EXIT Realty is the solution and you owe it to yourself to take a closer look. Please visit www.joinexitrealty.com.