Trulia announced today that it has inked a deal with Realogy Corporation (H), parent company of Century 21, Coldwell Banker and ERA, to upload more than 500,000 of its affiliates’ listings to its database. Realogy made this move to Trulia alongside a similar deal with Google Base.
Realogy putting its listing inventory online only makes sense and it’s heavyweight presence is further vindication of a broad distribution strategy. Trulia, especially, must be feeling elated with a big win like this – perfect timing too, hot on the heals of its deal with Keller Williams.
Not sure if the deal with Realogy includes branded listings like KW deal, but if it does that’d be a huge boost to Trulia’s bottom line.
We may just have seen a tipping point here; as smaller brokers, who may have hung back, race to embrace both of these platforms to keep up with the Jones’.
As they do, as Jim Duncan points out, how much longer till the local MLS databases don’t much matter anymore?