Opinion
Instagram and IGTV give you a unique platform to engage with potential leads. Use it to reach people before you even meet
Opinion
You have to ask yourself: Are you making the right decision based on your net, or are you making the decision based on your ego?
Opinion
Plus, check out our marketing highlight of the week. This listing video will take you back to the early '90s
Opinion
Every agent who has the heart and desire to succeed in this business can do so in the right environment
Opinion
Keep your eye on the ball, commit to your creativity, and you’ll make an impact
Opinion
Laurie Weston Davis of Pinehurst, North Carolina-based Better Homes and Gardens Real Estate Lifestyle Property Partners shines a light on a badly handled dual agency situation
Opinion
Being consistent with recruiting, training, retention, support and expense management will give you the steady growth and consistent bottom line that you are looking for
Opinion
Your safety is something that needs to be top-of-mind for every interaction with the public, especially at showings and open houses
Opinion
Some innovations — novel or not, untested or not — change how the real estate industry works. Others fall by the wayside
Opinion
Sellers are far more likely to agree to a $300 credit, than replace 30 $10 items, so use saftey or failure of an expensive system as your guide
Opinion
There are a plethora of exciting streaming video marketing options emerging. Now's the time to start experimenting with the medium. Read on for some cool ideas
Opinion
Gen Z values authenticity, connection and vulnerability. Passive advertising online won't work, take it from a Gen Zer
Opinion
Communities often oppose 'affordable housing' because they think it's for the destitute. But these days it's for middle-income earners
Opinion
Plus, a look at where Compass stands in the wake of the WeWork IPO news
Opinion
It's time to break out of the norm and engage your audience
