Opinion

Buying a home is hard, but it's not impossible. As a knowledgeable expert with a fiduciary duty to your clients, it's your role to help buyers weigh and evaluate their options

Rather than focusing on output, as measured by transactions completed, focus on what your agents have put into their businesses and the communities they serve. Celebrate your agents for their contributions to local charities and organizations

As buyers continue to rethink their lifestyle post-pandemic, you may be helping them to look for homes from a distance, with only a short trip to make their final decision in person

Agents will enjoy Inspectify for its standardization of the process. You're not having to abide by the order rules of various inspectors based on who is available. And even better, you don't have to chase one down

The game has changed in many ways and brokerage leadership must change with it. Find out what to emphasize to meet the new needs of your agents and staff

Neighborhood quality is subjective, yet Realtors cannot recommend a neighborhood or steer clients into or out of a particular neighborhood. Here's what to do instead

Agents must effectively and efficiently communicate the value they bring. The best way to do that is by differentiating yourself from 1.5  million other agents with truly stellar service and communication

A solid training and development program is quite likely to improve retention, as well as attract new talent. Although you may lose someone occasionally, you’re also going to have happier, more satisfied agents working for and with you

Tucked away in Opendoor's recent earnings call was an illuminating statement by its CEO that sheds light on its exclusive supply strategy

By taking the proper steps and doing the required research, you have the opportunity to help your millennial buyers overcome the many barriers that have continued to shut them out of homeownership

Humans are wired for connection, but how do you know whether or not you can trust that new acquaintance? Learn how to put them to the test and ensure that you're building an authentic and vettable professional network