Inman Intel: Insights & Research
Most real estate professionals are quite bullish on their own brokerage's business model. But more are beginning to question it, according to a review of the latest Inman Intel Index results
February Inman Intel Index Highlights
45 percent
of agents said the lack of housing inventory is their top business concern today.
48 percent
of agents had total confidence in their brokerage's business model, the first time this number has dropped below 50.
27 percent
of brokerage owners and executives said generational issues are the toughest part of today's recruitment game.
Six out of 10
agents had not heard of Mauricio Umansky's American Real Estate Association.
Notable Quotable: Have you been recruited by another real estate firm within the past 60 days?
"I get text messages every week. I'm the broker owner been in the business for over 40+ years."
Most brokerage leaders in February still expected to be better-staffed this time next year, the Intel Index found. But that optimism was weakening even before NAR's $418M settlement Friday
Opinion
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The company describes itself as a full-service, modern brokerage that provides real estate professionals and their teams with the support and tools needed to grow their business
Roomvu provides ready-made topical content themes and short-form messaging tactics to help users integrate digestible, shareable video into more expansive marketing plans
As the industry continues to shift gears, Mike DelPrete writes, agents are looking for greener pastures by moving to younger, more agile brokerages that offer new opportunities
Most agents say they've heard from competitor brokerages in recent weeks. Intel examines what's on their mind as they decide whether to stay — or bolt
RealReports uses AI to curate and categorize listing documents, data and insights, pulling from a wide range of sources for consumer-facing use in an array of sales environments
The agreement will allow Zenlist access to MRED’s vast property database, enabling agents to market and find homes, interact with clients and display a more modern, consumer-first approach
DivvyUp is a mobile financial resources and down payment planning product. The company said it surveyed 2K people to uncover what is most challenging about the homebuying process
The climate’s harder-than-ever-to-predict behavior is having a measurable impact on the housing market. Realtor.com will assist buyers in determining how environmental factors impact value
Real estate agents are optimistic their client pipelines will improve from last year's lows — but it may take longer than hoped, according to shifting sentiments in the latest Inman Intel Index
Repeat-sales models have been the gold standard in home-price tracking for decades. Intel examines what they miss, and what some data providers are doing to fill in the gaps
Both companies offer white-labeled applications for real estate agents, vendors and consumers and provide a range of communication functions, home insights and market data
The company said it has $230M in assets under management and has invested in industry-leading companies such as Compass, commercial property data company Crexi, and CASAFARI, a property search portal in Europe
It’s a transformative time in the industry, Mike DelPrete writes, and now is an opportunity to pause, step back, critically evaluate and use the moment to get smarter
In the wake of legal settlements in 2 of the largest commission lawsuits, RE/MAX and Anywhere illuminated their paths forward to investors in Q4 earnings calls. Intel reads the tea leaves
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